Google-friendly link building offer

[kushmoney]

Im guessing this is the link:
Google Caffeine's New SEO Ranking System - Cybertegic, Inc. Blog

[patmcluk]

Thanks KushMoney, I don't know what happened to my link!

Michael, can you have a look at it and give us your viewpoint on the post?

Cheers

[ramchip]

I think most will tell you that the article is utter garbage.

[patmcluk]

Surely you cant say that without an explanation!

[ramchip]

Firstly Caffeine is not a new algorithm it is Googles new file system so there are not going to be any new search results. Google though has been changing since last Oct / Nov as we all know.

Site speed is not going to have a major effect on serps unless your site is ultra slow. Even Matt Cutts said this in an interview only a few days ago.

This comment from the article.....

Simply put, the more tweets or diggs you have, the higher your page will be ranked.

Is a complete joke although I wish Google would do something really dumb like this.

This statement....

One confusing aspect about Caffeine is the ranking power on ‘keyworded domains’. The question is if these domains will be ranked higher when searched for.

I believe there has already been a shift some time ago. Brands gain authority with Google most keyworded domain sites don't. I'm positive many will disagree with this but even SEO experts such as Bob Rains have been stating that affiliates should build branded websites for sometime.

I could go on but you should get the general idea from my comments above.

[patmcluk]

Matt Cutts: Typically, our policy is: a link is a link, is a link; wherever that link’s worth is, that is the worth that we give it. Some people ask about links from DMOZ, links from .edu or links from .gov, and they say: “Isn’t there some sort of boost? Isn’t a link better if it comes from a .edu?” The short answer is: no, it is not. It is just .edu links tend to have higher PageRank, because more people link to .edu’s or .gov’s.

To the best of my knowledge, I do not think we have anything that says social bookmark links are given less weight. Certainly, some sites like del.icio.us and other people, may choose to put individual “nofollows” in and they may choose to take actions to try to prevent spam, but we do not typically say anything like: social bookmarking by itself - give less weight.

Again, straight from Google: “our policy is: a link is a link, is a link”

[Michael Martinez]

I've given up looking at people's Caffeine analyses. I wrote one myself not long ago and learned soon afterward that Google had yet to roll it out.

No one knows what Caffeine is doing (if anything) to the search results because Google is actually updating the algorithm with significant new features on about a weekly basis.

Caffeine is yesterday's news and it really doesn't matter.

[CK]

Pat - Maybe instead of trying to argue for someone else's opinion from an article you read - why not give your own opinion.

Where is your opinion?

I think you took the last quote out of context. A link is a link is a link maybe - but that depends entirely. I believe the snippet you provided was only the first of many parts about links.

[ramchip]

Matt Cutts: Typically, our policy is: a link is a link, is a link; wherever that link’s worth is, that is the worth that we give it.



The key part of your quote I have highlighted above. I will tell you that Google does give links different values. Perhaps a good analogy is to relate links to British coinage. Most webmasters don’t understand how to value links. They think they simply need as many links as possible or links with PR. The fact is there are many more factors to a links value than its PR. Going back to our analogy of links equating to British coinage then most links are pennies which are easy to gain. 2ps are also easy to obtain. Moving up to silver, 5ps and 10ps are harder to obtain plus more expensive if you are buying them, as are the 20ps. The 50ps and pounds coins are the real gems!

With experience you can look at a sites backlinks and generate a total value. Then you will understand that a bag of pennies is far less than a handful of pound coins. In reality there is math behind why a site is ranking. If you can learn how to understand link value, then you can look at your competitors to calculate what type of links and how many links you need to beat them. Some link build for months on end with penny links, when all they need to do is add a couple of pound links. I could go into detail about url metrics etc but I’m already confusing myself with my coinage analogy.

[StevenMick12]

haha nice...thanks for being friendly