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Thread: Interview with Michelle from PaddyPartners (Casino)

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    Default Interview with Michelle from PaddyPartners (Casino)

    Affiliate Manager: Michelle Glynn
    Affiliate Program - (Poker)
    PAL Review: PaddyPower Affiliate Program

    1.    Tell us a little about yourself and what brought you to become a Casino Affiliate Manager at

    My name is Michelle and I am the Casino Affiliate Manager here at Paddy Power. I like long walks on the beach and a pinacolada (joke, joke, joke) I have worked in the gaming industry for the past few years and joined the Paddy Power team at the beginning of 2012…I absolutely love the role and all that goes with it.

    2.    What is your favorite part about being an affiliate manager?

    There are a few amazing aspects to being an affiliate manager. Constantly meeting new people, working with a company at the forefront of digital marketing, industry events and seeing a campaign through to success.

    3.    Paddy Power is well-recognized brand and everyone knows about the Irish Open.  What are some of your other favorite Paddy Power promotions throughout the year?

    My favorite Paddy stunt this year has to be the sky tweets at the Ryder Cup……getting behind the European team and spurring them on to victory was an amazing and innovative feat for the company! (loved Rory Mc’s reaction……..

    4.    What are currently the top converting markets for Paddy Power Poker / Casino (just need an answer for your product)?

    Our best markets are Ireland and the UK.

    5.    If you had name the top 3 things about the overall Paddy Power affiliate program, what would they be?

    1.    The Fantastic Affiliate Managers (best in the industry….if I say so myself)
    2.    The amazing tools for conversion. Including best in class CRM, landing pages, banners and promotions (amongst others)
    3.    Up to date and on time payments.

    6.    When looking at your top producing Paddy Power affiliates, what are some attributes that these super affiliates share amongst each other?

    Super Affiliates engage their user with our brand keeping them up to date with relevant content and promotional updates.

    7.    As you know affiliate payment dates can greatly vary in the industry.  What is the average payment date at Paddy Power?

    10-15 days after the month closes

    8.    Are there any exciting promotions or changes coming up in the near future at Paddy Power that affiliates should be on the lookout for?

    Paddy Power is constantly innovative and always rolling out new features, products and opportunities…..a massive focus for us going forward is Mobile……including Roller (the first casino app designed specifically for ios) and many more apps that will be rolled out very soon!


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