Designing a Bingo Portal (Bingo 2.0)

[Greg]

I read a great blog post the other day about what a good bingo portal should and shouldn't look like. In fact, I did a post about this before on my blog at PAL as well.

As we now know men make up roughly 35% of the bingo market, especially in countries like Spain and Portugal. With this being said we need to think about creating a site that is friendly to both the traditional middle aged women demographic as well as men/younger women. A lot players actually refer a more clean, web 2.0 looking site when they are searching for news and promotions. It gives the site more 'trust' and credibility. How many people want to make a deposit because a site's pink parrot image asks them too? (No joke, actually portal).

When you start thinking design keep in mind players still rely on your site as an authority. Also, make it fun with some content other than just bonus offers. More on this I am sure to come...

[CK]

Damn it Greg..the industry is already male dominated enough...do you have to move in on bingo to..the least you could do is let us keep the pink

nice post but had to considering that yeah it is male oriented

[Greg]

Hey Kaus, we really cant forget that the fact remains 65-70% of all online bingo players are 35-55 year old women who love the games! If you are leaving them out (and I am certainly not) then you're going to be missing out on the majority of the market.