Bingo Affiliates Promoting Lotto?

[IA Lou]

I'm curious to see if any of UK Bingo affiliates have tested out Lotto offers with their bingo traffic, either through the National Lottery affiliate program or through one of the aggregators like e-Lottery Syndicate.

Seems like this would be a good cross-over market, however for the most part, Bingo affiliates seem to stick to their guns.

Any thoughts?

[Greg]

Hey Lou, I would really think that more bingo players would be interested in Casino games, specifically slots and tournaments rather than Lotto. There might be some cross over, but not as strong.

[MJ]

Bring on LAL ftw.

[IA Lou]

I nominate myself for Moderator of the new LAL.

[RayUK]

It may vary with country - the impression I get in the UK (from real world lottery/slots/bingo rather than online) is that women who are into bingo also play the lottery, and men who play slots (fruit machines in pubs more often than in casinos) tend to also play the lottery but rarely bingo. There isn't much crossover to casino (roulette, slots, blackjack) gambling really.

As I say this is just the impression I get from friends, acquaintances, colleagues etc. rather than any hard and fast data. If this crosses over to online then their may be some use in promoting the UK National Lottery along side Bingo, if you have a UK oriented site.