Importance of Registrations, overflow from newsletter

[Greg]

Hey Guys, I was going to put this in the latest newsletter but needed to make room for something else. I decided to post it here. Hope it opens up some conversation.

The power of a registration is something that I recently blogged about on an industry webzine. It’s topic that doesn’t get it just credit because in the gaming world there isn’t a lot of focus on CPL (cost per lead) marketing. However, the fundamentals and importance remains just as high.

It’s virtually impossible to make a commission from a player when there isn’t a strong call to getting them registered. We place a huge emphasis on marketing to players who have signed up and have yet to make a deposit. Any quality affiliate program must ensure their affiliates that they are working overtime to convert their sign ups to deposit. That means a focus on banking and customer service. Over the past 15 years the team at VistaGaming have worked with the top CRM teams and procedures to ensure that we keep an industry high conversion rate. After someone clicks through your link and lands on our pages we start working. With the website design to the registration pages and re-marketing emails (bonus, reloads, freerolls) all working to make sure that you get credit for each visitor that comes through looking to play. Our chat hosts are trained to keep the games friendly and inviting, along with focusing on helping players make a deposit and continually playing.

So, if you haven’t yet, think about the calls to action on your own websites. Do you share the sort of promotional and room information that a player is looking for? If you’d like an extra set of eyes to look over your site please simply email me (greg@vistagamingaffiliates.com) with your URL and I’ll be happy to provide some feedback. If we need to provide you new content or a custom graphic we’d be happy to do so. Just ask!