It's almost the end of the month and I have been following another thread here about which sites convert and then checking out the promotions offered. I did the same thing today for the VistaGaming sites and the results sort of surprised me. As an affiliate also, I really like to know what's happening network wide and then compare that to my own analytics.
CyberBingo has kept a really consistent ratio for the past several month, only swinging up and down less than 1%. Since the site is Java based the term 'download' really means a Sign Up. The 'Click' to 'SignUp' rate for July was 10.2% and then the 'SignUp' to 'Deposit' rate was also 10% - The promotion there is 500% deposit bonus.
Now BingoSKY.com is a different beast because of the new offer there: $5 Free and then a 500% deposit bonus on the 1st and 2nd deposits.
The 'Click' to 'SignUp' was ridiculous at 26%, however the 'SignUp' to 'Deposit' was smaller at 6.5%
I am not really surprised, and the added traffic volume makes it a numbers game. More people registering under you is great because there's a strong chance that many will make a deposit when the free cash runs out (the goal obviously from re-marketing teams). Both have an advantage; it's just a decision for the affiliate to make which best fits their site. Hell, both are available also lol.
I can tell you that the third site, BingoFest.com, is going to replicate the offer with $5 Free and the double bonus in August. One thing this promotion does is get a ton of new people registered. Some will be bonus whores and just go for the free cash and leave, but then again the goal is for a load of people to try the site and want to continue playing.
Hope the info helps. I think more information is always a good thing and it's tough sometimes to gauge what others are doing vs your own sites. If there's anything else I can pull please let me know or share some of your own feedback from different promotions and what worked best.