Real Conversion Data for Bingo

[Greg]

It's almost the end of the month and I have been following another thread here about which sites convert and then checking out the promotions offered. I did the same thing today for the VistaGaming sites and the results sort of surprised me. As an affiliate also, I really like to know what's happening network wide and then compare that to my own analytics.
CyberBingo has kept a really consistent ratio for the past several month, only swinging up and down less than 1%. Since the site is Java based the term 'download' really means a Sign Up. The 'Click' to 'SignUp' rate for July was 10.2% and then the 'SignUp' to 'Deposit' rate was also 10% - The promotion there is 500% deposit bonus.

Now BingoSKY.com is a different beast because of the new offer there: $5 Free and then a 500% deposit bonus on the 1st and 2nd deposits.
The 'Click' to 'SignUp' was ridiculous at 26%, however the 'SignUp' to 'Deposit' was smaller at 6.5%
I am not really surprised, and the added traffic volume makes it a numbers game. More people registering under you is great because there's a strong chance that many will make a deposit when the free cash runs out (the goal obviously from re-marketing teams). Both have an advantage; it's just a decision for the affiliate to make which best fits their site. Hell, both are available also lol.

I can tell you that the third site, BingoFest.com, is going to replicate the offer with $5 Free and the double bonus in August. One thing this promotion does is get a ton of new people registered. Some will be bonus whores and just go for the free cash and leave, but then again the goal is for a load of people to try the site and want to continue playing.

Hope the info helps. I think more information is always a good thing and it's tough sometimes to gauge what others are doing vs your own sites. If there's anything else I can pull please let me know or share some of your own feedback from different promotions and what worked best.

[suffolkpoker]

I assume this is not US traffic? Are you talking about the new dragonfish skin that cyberbingo.co.uk is on? Even the poor dragonfish sites convert pretty well.

How is the US Traffic converting?

[Greg]

Hey Suffolk, sorry about that mate should have been more clear. This is for US TRAFFIC from the sites: CyberBingo.com and BingoSky.com that is run on proprietary software. The UK versions of CyberBingo are on the Dragonfish platform and have a separate affiliate department. This data was strictly for the North American sites.

[suffolkpoker]

I have personally moved away from the US Market but 1% from click to first time depositor seems low when comparing to the uk brands.
I understand the US are having some issues with deposit and withdraws.

I guess the player retention is pretty good due to lack of choice.

[Greg]

It's true there are quite a few more bingo players in UK than here in the US. Really a lot of it comes down to marketing. The larger UK online brands do a ton of advertising and the general public have more awareness and trust in playing online. Here is the US it's a totally different culture for bingo players. A vast majority don't understand the online space and don't trust the games. I find the players are a lot different than even poker and casino players in terms of trust. It's an older demographic for sure; but slowly I am seeing younger players start to join in greater numbers.

When gaming gets legalized in the US I believe there will be a really large influx of EU brands that are already big in bingo come in and purchase quite a bit of media. I'd also expect them to buy up most of the smaller US sites that are in the market now.

1% click to conversion is lower than you'd see in the UK. However, due to the limited number of places to play and the culture of US players (who never seem to withdraw) the players values are often 5x lifetime over a UK player. Like I have said before, it's really about what marketing strategy you are comfortable with.

US is much less volume of players, but little competition and high player values.
UK has a load of players, easy deposit methods and player trust. But very high competition for the players and quick turnover.

BTW Suffolk, I have been reading some of the new content you are coming out with. Really good quality if anyone out there is looking for bingo content.

[ramchip]

It's true there are quite a few more bingo players in UK than here in the US. Really a lot of it comes down to marketing. The larger UK online brands do a ton of advertising and the general public have more awareness and trust in playing online. Here is the US it's a totally different culture for bingo players. A vast majority don't understand the online space and don't trust the games. I find the players are a lot different than even poker and casino players in terms of trust. It's an older demographic for sure; but slowly I am seeing younger players start to join in greater numbers.

When gaming gets legalized in the US I believe there will be a really large influx of EU brands that are already big in bingo come in and purchase quite a bit of media. I'd also expect them to buy up most of the smaller US sites that are in the market now.

1% click to conversion is lower than you'd see in the UK. However, due to the limited number of places to play and the culture of US players (who never seem to withdraw) the players values are often 5x lifetime over a UK player. Like I have said before, it's really about what marketing strategy you are comfortable with.

US is much less volume of players, but little competition and high player values.
UK has a load of players, easy deposit methods and player trust. But very high competition for the players and quick turnover.

BTW Suffolk, I have been reading some of the new content you are coming out with. Really good quality if anyone out there is looking for bingo content.

Greg what are you basing your figures on?

[Greg]

Greg what are you basing your figures on?

Hey Ramchip, looking at the most recent figures comparing CyberBingo.com (US traffic) vs. CyberBingo.co.uk

Same design, but different software platform. Still conversion numbers should remain very close; but player values would be different with the Dragonfish platform vs. Proprietary like the .com

[ramchip]

Greg you simply can't base UK player values on Cyber Bingo alone. There are hundreds of UK online bingo sites of which the player value varies a great deal. There is a great deal of difference between the likes of Cyber Bingo UK and top UK online bingo sites such as Jackpotjoy, Sun Bingo and the likes of Wink Bingo.

All the top UK online bingo sites have hefty advertising budgets and spend a small fortune on TV advertising mainly on the main commercial channels. The UK facing online bingo sites such as Cyber Bingo UK, that don't have the marketing funds of the market leaders are simply going to attract fewer players and players of lesser value.

If you take a look at the top bingo affiliate sites you will see of course that they promote the big UK brands rather than the US brands simply because the player value of the UK brands is much higher.

Sorry but using Cyber Bingo UK as a guide to player values for UK online bingo sites is like comparing Burton Albion to the likes of Manchester United and Chelsea.