Wow, it has been a while since I posted in this blog. The good news is that we finally made it back from the Poker Conference. The bad news is that I lost yet another Blackberry and probably 10 days of doing business. Overall however, the conference was a smashing success.

Hosting an event like this has always been a goal of mine in the industry. I can't express how happy and excited I am that it went over so well. The speaker sessions were absolutely amazing and the feedback we...

It amazes me that the U.S. government can pass bills worth billions and even trillions of dollars within 24 hours of the 1000+ page document coming out that outlines all the frivolous spending. How in the world can one bill become 1000+ pages in a couple days? Very simple, every politician was sure to have their staff slide in their own personal spending plans. There are literally parts of this bill where...

A call to action is simply showing your customers “the next step” if they are interested in doing business with you. They will make a deposit, set up an account or place an order on your website. A call to action is what makes you money. This is a conversion.

I used to spend a lot of time reading through the forums at WickedFire.com and speaking the owner on AOL. The guy was pretty smart and seemed to attract the true black hat, banned from every email server type of dudes that you’d...

In my article in a previous edition of Inside Poker Business (and my last blog entry here!), I made reference to how affiliate programmes and the affiliate community should take a leading role in developing online gaming’s corporate social responsibility. This belief has not changed, but the dynamics on which this process was scheduled to rely have hit significant snags since the time of writing.

Recently, I watched a Panorama report styled What Happens After Sorry, which attempted...

I wanted to take everyone through a quick run through of the affiliate backend at TowerAffiliates and point out some of the tools that are available. I haven’t really seen this done too often in our industry and I think it’s nice sometimes to see what is out there and how it can be integrated into a marketing plan for your sites.

First off, TowerAffiliates is the affiliate arm of TowerGaming.com We offer poker (Ongame) and Casino (NetEnt), and have a new Sportsbook planned to launch...