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Scaling A SEO Campaign.
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on 08-27-2010 at 10:38 AM (800 Views)
I wanted to talk about scaling an SEO campaign because I feel that a lot of people are already doing the right thing but aren’t taking full advantage of the resources available to them. Scaling anything in business is how you make small business big business so it is only sensible that with SEO you can do the same thing.
You need to look at the things you are already doing and seeing how you can improve this process to make sure you are using your time the most efficiently. I only promote link building methods that have longevity, yes you can get 1000 links in a day but none of them will stick and this is a very risky business model.
Article Marketing – So you are submitting your articles to the big article directories to get links back to your articles. This is fantastic and a great way of building authority to your sites for a number of different keywords.
So how do you scale article marketing?
Easy, start using an article spinner to make HIGH quality spins. Article spinning is process where you rewrite the same article to create 50+ unique copies of that article that you can submit around the web. To give you an idea of time frames, it takes 30 minutes to write a 500 word article, a further 1 hour to do a high quality spin and the result of that are 50+ articles that you can submit to article directories. If you spend the time making a HIGH quality spin you will get accepted around the web and give you decent link juice.
Blog commenting – Whatever anyone says blog commenting works, again I only advocate high quality blog commenting. No one likes blog spammers and this is not what I am advocating, when I answer a blog I look at the post and try to add some value.
So how do you scale blog commenting?
There are two ways you can do this or even combine the two, either pays someone to do it manually from a site like fivver.com which is extremely cheap to outsource too. Or get a program like blog commenter Daemon to really shorten the process of finding the blogs. What I did was set up one of my employees up with blog commenter Daemon and let them run with it. If you decide to employ someone make sure they are giving out HIGH quality comments because what they write will affect the reputation of your sites in the long run.
Link Exchanges – Regardless of what people say link exchanges are a great way to diversify your link portfolio and they WILL improve your rankings. With link exchanges make sure your site is a quality one and make sure you are exchanging links with quality sites. You must also make sure that each of your exchange requests are completely unique and not just a copied and pasted message.
So how do you scale link exchanges?
Link exchanges are a harder link building method to scale because you need a personal touch. The way I have ramped up my link exchange successes is looking at my competitor’s links page. You can almost guarantee that a lot of links on your competitor’s links pages are doing link exchanges. This means that you KNOW these sites will link exchange and when you contact them you have a much higher success rate.
Directory Submission – Directory submission is another great way to diversify your linking portfolio. You will see a change in rankings by getting these links and they are one of the easiest methods to scale.
So how do you scale directory submission?
You can do a few different things, you can either hire a service to do directory submission for you which works but is not my favourite method. I prefer to use a free program such as Digi Xmas, it is a fantastic tool that will give you a massive list of directories to submit your site to on semi automation.
Thank you for reading and I hope it this article has at least sparked a new idea for you guys to really start to scale your business.
James Macfarlane
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