Geof

How to use Direct Download tracking URLs

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Geof

on 02-26-2009 at 07:45 AM (872 Views)

I thought the best way to announce that this functionality is now live at bet365 affiliates is to provide some tips on how to use it to optimize the boost in conversion rates it provides.

As an affiliate, to make the most out of the new links, I would ensure my review:

is extensive, this will reduce the urge your visitor has to visit the operator site and therefore get rid of at least one step in the sign up process.

adds so much value to your visitor that they want to play RIGHT NOW.

smartly directs your visitor to the call to action "download now".

still gives the choice to your visitor to visit the operator's site; some visitors will always want to have a look.

is updated with the latest offers; there is a life after conversion, your players would be disappointed not to find the offers you mention on your site and therefore they will not play and not earn you any commissions.

This is very effective on poker, but as well in casino. Casino players who play through the downloaded version generate more revenue than the ones playing on the flash games.

If you have any trouble finding Direct Download links in your affiliate account let me know and I will be pleased to help you.

Share your experience using direct download tracking URLs here, i'm looking forward to reading your comments!

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Tags: conversion, tips

Categories: ‎ Novelties

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Comments

Jeremy - 02-26-2009 09:08 AM
Geoff, I couldn't agree more. Any time you can remove a step from the sign-up process, it is very beneficial. Likewise although we are all savvy and can figure out how to download and be signed in 10 seconds from getting to a gaming site, many visitors can't.

Thinking practically about this, Getting traffic to "download now" versus "click here now" has to be exponentially more profitable. I think the fear of many affiliates is that the traffic will abandon the download before it is complete. But that's where it is the affiliates job to sell the room so that traffic is not "surprised" when the download starts.

Great insight here Geoff, the player value of download versus flash players is very interesting.
Geof - 02-26-2009 03:12 PM
Originally Posted by Jeremy

Likewise although we are all savvy and can figure out how to download and be signed in 10 seconds from getting to a gaming site, many visitors can't.

Beginners who never downloaded a software will usually visit the operator's page, where they can find usual guides on "how to start"

Originally Posted by Jeremy

Great insight here Geoff, the player value of download versus flash players is very interesting.

One of the reason is that the icon is visible on the player desktop; the player therefore can relate much more to the brand and play more. It is also much easier to switch from a game to another from the software itself than having to browse and find another game. Flash games convert really well though, as it's easy for the player to give it a try playing for fun.