Greg

We're looking through some changes at CyberBingo this month and one area I've decided to pay special attention to was 'conversions' from sign-up to deposit. With new affiliates coming on to the brand it's important for me to make sure that when you're sending traffic we can convert them to real players.

From an operators side there are always a few things to consider. One is the process a player goes through after they sign up. Another is the ease of depositing options (credit card acceptance rates). Also the people on staff who follow up with emails and support can increase your numbers a lot depending on how good they are.

From an affiliate side the thing I am learning about more and more is the 'model' super bingo affiliates use to convert more traffic. It seems like to me the sites that have the 'right' information about a program always tend to do better; regardless of how much traffic they're getting (percentages are still the same). So Greg, what's the right formula?

First off an ordered list is a must. Bingo players don't need a ton of choices. They don't usually have a ton of accounts like Casino and Poker players tend too. I'd suggest 5 great rooms to promote ideally each on a different software platform. See which offer a good bonus, offer you a good commission and then are responsive to players. Any decent program can get you good banners and a logo so that isn't a major concern. Another strong selling point is an image of the software and games. People like to see what it looks like. If a program accepts Us players then a flag or friendly message is a plus. Another is presenting the offer (deposit bonus, etc) as time sensitive! To get this great deal you need to click through and deposit before this date.
As for the information list, here are what I feel are the essentials. I'll use Cyber below as an example:

CyberBingo Facts:

* Min Deposit: $20
* Free Bingo Bonus Money: $100 (up to $300)
* Deposit bonuses available: Yes
* 1st time Deposit Bonus: $300
* 1st time Deposit Bonus Max Amount: $300
* Currencies accepted: USD, GBP
* E-mail Support: info@cyberbingo.com

There really isn't much along with a decent review (300-400 words) in case someone wants to read it. Most of this is for SEO. I can't stress the importance of a small list here. Both for the rooms you're presenting and the info about each one. Players are looking for a great deal that's trustworthy, not the in depth history of a program!

Educating players on how to make a deposit is another key to conversions. Bingo players are less savvy than other gamblers in general. Having a link from each review page to your 'How to Deposit and Withdraw' pages are both great for converting and for ranking! Remember, it's last cookie dropped Make them come to your site for information on cashing in!
Hope this helps, please shoot me any ideas or question anytime. Go get some bingo business while it's still a wide open market!