Greg

Hey Guys, I made this article for the December CyberBingo Newsletter but since there's a lot of members here who don't receive it I thought it'd be cool to re-post here. We've been talking about conversions and limited time offers on the last few ALR podcasts. Wanted to catch your thoughts and feedback here!

Closing the Deal (and getting more new players)

A few weeks ago I was speaking with an affiliate and they were sharing with some of the frustrations they were having converting new players. Basically, they had done some nice work on SEO and were buying traffic (from PPC and Facebook ads) but had yet to see any results from their efforts. The number of impressions and hits was up but the commission was staying the same. They asked me to look at their site and give them some feedback on what they could change in order to convert more Visitors to Depositing Players.

There were a couple small design changes I suggested, moving a banner from here to there and placing a peel down at the top. However, what stood out to me the most (by not standing out at all) was the complete lack on a ‘Call to Action.’ The visitor really had no idea what the point of the site was or felt any urgency to take action. The review pages were listed in alphabetical order on the site and there was 1 rotating 468x60 banner stuck in there in the middle – this was a template design. I asked him, “what do you want people to do when they come here?” His answer to me was, “well, I’d like for them to pick on these rooms, click through my link and make a deposit.” Good Answer! But there was no real reason for them to do it! So what did I suggest he do…?

Simple, use the age old practice of Time Sensitive Marketing. In other words, let your visitors know that you have an incredible offer for them that’s fresh from one of the best bingo rooms online. This offer is only good for a short time and your site has the best deal available. Add a current banner that supports this offer and let them know it’s easy and free to get started. If they want to click through to another page to read about the sites history, payment options and other details that’s fine. Those reviews are great for content and SERP’s but don’t usually convert the best. Again, on these ‘review pages’ make sure you highlight the offer and urge them to take advantage of it now!

Right now in the affiliate section of the site you can download these new, time sensitive banners for your site. All 3 of our brands feature a themed First Time Deposit Bonus along with that month’s special promotion. This Christmas we’ve added a few new elements to our creatives that will give your players some incentive to get started. Log into the affiliate site and check them out now!