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I wanted to take everyone through a quick run through of the affiliate backend at TowerAffiliates and point out some of the tools that are available. I haven’t really seen this done too often in our industry and I think it’s nice sometimes to see what is out there and how it can be integrated into a marketing plan for your sites.

First off, TowerAffiliates is the affiliate arm of TowerGaming.com We offer poker (Ongame) and Casino (NetEnt), and have a new Sportsbook planned to launch ...

As of writing this review of the Amsterdam Affiliate Conference both Jeremy and I are in the air on the way back home. For me it’s the absolute best place to recap the week before. I am not online, haven’t been home yet to get distracted and can’t be reached on the phone. It’s nice to actually zone out sometimes and think about what just happened. Lots of the time spent in Amsterdam is a blur, no matter how many trips you make there per year. This time around was no exception. However, taking into ...

Before we all read the overly clichéd recap on other forums I’ll try my best here to deliver something closest to the truth about our experience at CAC Amsterdam 2009. Anytime there is a conference in The Netherlands you’re bound to come home with some hazy, piecing together the night type of recollection. This conference for me was a little of that, mixed with a little more of ‘you’ve been on this business too long’; more below.

So the trip started out ...

Before I get started here let me say that for most sites the majority of players are still women aged 35 and up. I would say this demographic has declined in comparison (not in volume) over the past 3 years and will continue to do as the games popularity grows.



I was looking over some of the larger bingo rooms this week and I am starting to see a shift in the way some of the sites have been redesigned ...

A call to action is simply showing your customers “the next step” if they are interested in doing business with you. They will make a deposit, set up an account or place an order on your website. A call to action is what makes you money. This is a conversion.

I used to spend a lot of time reading through the forums at WickedFire.com and speaking the owner on AOL. The guy was pretty smart and seemed to attract the true black hat, banned from every email server type of dudes that you’d ...