Jeremy
Building A Personal Brand In 2009 – Be The CEO Of Yourself
by
on 01-13-2009 at 06:02 PM (242 Views)
I have probably written on this before, but it is a topic I feel very strongly about. Building a personal brand may not be as important for some as it is others, but the benefits of doing so can be enormous in the world of business.
I was inspired to write about this after reading a recent article at Fast Company. In the current state of the global economy, it is important to realize that nobody else is going to make you rich. If you're dream is to be successful and build wealth in any industry, you are going to have to start taking your personal brand seriously.
The one statement that I have taken to heart so far in 2009 is that "I am the CEO of myself". I am personally responsible for every success and every failure I experience this year.
Being the CEO of yourself however requires you to always be cognitive of what the perception of you is in the market. Do your business associates see you as ethical and somebody they want to surround themselves with? Do they see you as a respected member in the industry? Regardless of what business or field you're in, having a strong personal brand can pave the way to a great success.
Ok, I realize that as an affiliate sitting behind a computer, having a personal brand may not seem as important. But I disagree, here's why; As entrepreneurs we really have no idea what we will have our hands in 2-3 years from now. For example, I had no idea I would be anywhere other than PokerAffiliateWorld.com back in 2006. Luckily I have worked hard to protect my personal brand however, and that has been a great advantage for me launching PAL and now the Virtual Affiliate Expo.
I don't know whether to be insulted or chuckle, but one of my affiliate managers told me that I am the Billy Mays Hays of the poker affiliate market. Personally I'd rather be the new Shamwow dude, but that's just me. All I know is that
Anyhow, moving forward into 2009 is going to be a tough year for anyone depending on someone else to make them wealthy. It's time to be the CEO's of ourselves in this world, and realize that our personal brands are extremely important.
In closing though, I know this is only my 2nd post of 2009. But if I could send a message back to 2003 to the haters that thought being an "internet entrepreneuer" was a waste of time.............. listen to the lyrics below bitches.
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