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Trouble With Sports Betting Rev? New Revenue Stream

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by on 09-06-2011 at 07:15 PM (1260 Views)
After a year or two messing around with sports betting sites I've finally realized something that has made me a lot more money than I had been making...

Give visitors what they are looking for.

I had been running different picks/predictions type websites with hopes to draw sports bettors and then get them to sign up at a sportsbook because of a special bonus, reduced juice, etc.

After not having much success with getting RMPs I realized that people searching for predictions for sports betting events are looking for just that. They aren't looking to sign up at a sportsbook and will rarely ever convert no matter how much you push them on a certain sportsbook.

I had been putting hours per week into releasing betting picks in hopes for return visitors that I could later convert to certain sportsbooks, but was realizing that my time wasn't rewarded with $$ often.

I decided to switch to a paid model for my picks, advice, tips, etc. I still give out daily picks for free, but when I see a play I really like and see a lot of value in I give a higher rating and charge people a yearly membership fee to get those picks.

I've started with this paid model with MLB and have gone 18-3 with these big MLB plays, which is pretty incredible. Since recording all my NHL and MLB picks daily in 2011 I am up over 80 units or 80% ROI, which most bettors will be happy to pay for.

I have everything set up through Clickbank and am giving affiliates 70% for my NFL picks this season (MLB is 75%)!

If you are running a sports betting site that includes previews, picks, etc (which I know a handful of PAL members are) I highly recommend looking into sending your traffic to a website like mine that gives out paid picks. The $75 CPA from pushing paid picks is a nice change from sportsbooks that aren't converting.

The average commission for these handicapper sites is around 25 or 30% from what I've seen, but I've decided to go with a higher percentage because without the affiliate I probably wouldn't have gotten the sale (and the costs are small on my end for adding new customers).

Take a look around as their are a lot of sites out there with affiliate programs (I know Jeremy and Greg are announcing their help with one soon) but just make sure you are promoting a legit company.

If you want to find out more information about my NFL picks just in time for the season I wrote a blog post about my NFL handicapping affiliate program.
Newjabber likes this.

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Comments

  1. DealerDan's Avatar
    Kevin does a fantastic job at conversion & retention, and I'd highly recommend people jump on board and promote his NFL Picks. He does all the work - all you need to do is get people to click one little link to his site.
    KevinMcC likes this.
  2. KevinMcC's Avatar
    Thanks DealerDan... I don't like to sound like I'm over hyping my own product, but it's true. I'm seeing between 5-6% conversion rates on my sales pages. Send 100 clicks to my site and expect to make about $350 or so.
  3. Tom's Avatar
    Good luck with the new product Kevin. Looks great and a really good idea.

    Do you bet your own picks? That's an awesome record you have with those baseball picks.
  4. Scott's Avatar
    I love the design on your site, looks great Kevin... I hope you're betting the picks lol... I wish I was doing that good in MLB... You look at the NFL games for week 1 yet?
  5. KevinMcC's Avatar
    @ Tom - Yeah I bet my own picks which has been nice.

    @ Scott - Thanks I'm really loving the new design with the CTA above the fold too. The only bet I've locked in for Week 1 is TITANS +3.5 (-125)... With the Jags QB situation the line is at +1 most places though.
  6. Scott's Avatar
    Nice, I have that on our pool, but not sure about +1 even though Titans should win... Only one I got right now is Giants -3... I think that line will go up closer to game time...
  7. CasinoKev's Avatar
    Just signed up to promote your program . Great looking site too. I am curious though; why do you put such an emphasis on free betting picks on your sales page? Shouldn't the one goal be a sale?

    When I landed on your sales page I wondered if I was on the right site because of the free picks signup box at the top and the popup talking about free picks.
  8. KevinMcC's Avatar
    The goal is to grab their name and email to give them the free picks so that way if they don't purchase right away they will get my small plays via email. I can then sell them on the bigger plays as I release them. This way the visitors don't visit the site and then completely forget about it. The affiliate link puts a 60 day cookie on their computer, so affiliates get sales for up to 60 days.
  9. wjb316's Avatar
    This is very cool. I have a sports betting section on one of my sites that I neglect hardcore because i'm terrible with sports content. When I finish a few other things I'll have to sign up and promote your picks. I'll just take the easy way out and send people to you. Good stuff.
  10. ramchip's Avatar
    Kevin I understand what you are saying but I will say to you that you should not give up on generating RMPs to sportbooks from your list. I have been playing around with lists for around 2 years, although if I’m honest it has only been since last November that my efforts have started to produce decent earnings. I now would prefer that those visiting my site, sign up to my list rather than sign up through one of my site’s affiliate links. I have many subscribers that have signed up to multiple programs which is proving to be extremely profitable.

    Online, in my opinion, there is a lot of crap posted about list building. I have found that producing a “branded” type email, together of course with a text version, works very well. Also it is well worth the effort of contacting affiliate managers and getting them to create a professional email for you which of course includes a special promo for your subscribers only.

    Also I have found that less is more in regards to sending broadcasts. I have found that by sending just 2 emails per month to subscribers, works best for the niche I’m targeting, rather than bombard them with emails every few days.

    In regards to the time of broadcasts I have found that by far the best time to broadcast is around 5pm to 6pm Friday evening. Friday nights seem to generate the best open rates by far plus generate a decent RMP sign up rate. My aim is simply to get my email at the top of the users inbox when they have finished work for the week.
    addz123 likes this.
  11. KevinMcC's Avatar
    Cool, thanks for sharing your results. Just wondering if this is sports betting at all? I've found that most bettors (since a high majority of my traffic is US) prefer to stick to one sportsbook, maybe two. Even if you explain to them about line shopping, bonuses, etc, they are happy to stick with just one betting site they are comfortable with and trust. Even more so now with all the stuff going on in the states.

    Don't get me wrong I still do promote sportsbooks through my mailing list and sites... I just find that most people looking for predictions and picks already are signed up for one and aren't interested in hearing about it much.
  12. ramchip's Avatar
    My list generates sign ups from casino and bingo players. I will say though that I have generated sign ups direct to sport books (not cross overs) from my list. Your site is one of the few sites I follow and have done for some time. I’m also a subscriber to your list. Looking back through your broadcasts most seem to be predictions with sometimes a bookmaker offer added, although most times not. I’m not knocking you for this as it is clear you do a dam good job with your predictions and that seems the main focus of your site.

    All I will say is that I have found that a branded email works much better that a plain text broadcast. You have a very strong brand which you should use.

    In regards to Clickbank I think that is a very smart move. Another option which could prove to be very profitable would be a Kindle ebook on US sports betting as there is a great demand for Kindle media. Just a couple of months ago I got involved with a Kindle Ebook and was amazed by the number of sales. Kevin take a look at the sport picks Ebooks available for the Amazon Kindle and you will soon see you could do much better and make a small fortune. As I have already said, there is a huge demand for Kindle media of which many affiliates have not even thought about yet.

    Good luck Kevin although I’m sure you will succeed!
  13. KevinMcC's Avatar
    Thanks again... How did you go abouts creating a template for email broadcasts?

    I want to make sure people can read it on their cell phones without a problem.
  14. ramchip's Avatar
    I send both a full html email and a plain text email. Targeting mobile phones is another complex area that I'm working on. To create a decent full html template you could simply mod a purchased template from Theme Forest email template - files - ThemeForest or get a template custom coded.
  15. KevinMcC's Avatar
    Congrats to Imteaz who got 2 sales over the weekend... I'm considering running an affiliate contest for anyone who is interested just post here, PM me or skype me. It would just be like top 3 affiliates go into a draw and winner gets a $100 cash bonus on top of the 70% commission or something like that.
    imteaz likes this.

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