MPC

One of the first thing we do in affiliate marketing is to mimick great ideas, and this blog post is a tribute to Poker69's brilliance. As you can see, I am mimicking (and not copying) his blog post. This is a lesson in itself for the noobs!

I thought Poker69's idea has merit. I just recently built a poker site. Or I should say rebuilt a poker site. As many of you know, my online poker strategy website has been my baby for many years. And my baby needed a face lift, along with a hip replacement, a heart transplant, and pretty much needed to be 100% revamped.

I won't get into the details of all the steps I went through to fix up the site, but I will say this: I'm glad it's finally done because that took way too long! So now, I am at the point of having to market my "new" site.

Unlike Kevin's site, I have existing traffic. so it's not a brand new site. Unfortunately, while I was building the revised site, the live site went stale and I had no time to update it. I noticed that over the course of 4 months, my traffic went down about 35% which really sucks. So now I have to pick that up, and then double it. But most importantly, I have to make it more profitable which means conversion.

I was using RSS before, but not properlly. I was limiting my rss list to 10 post thinking people were only interested in what's new. But then I realized that we don't really use RSS for people. We use RSS for getting links. So why limit myself to 10 links when I can get 100? So the first thing was to change my RSS configuration. The next step of course is to submit my RSS feed to various directories and I started that today.

How do you market a site that has 200 pages or so? Other than the RSS method, I woudl say you do it one page at a time. Meaning yor "money pages", the ones where you have calls to action, need to be optimized for certain keywords.

The information I want to promote isn't really my poker strategy stuff. That's the bait to keep people comming. Plus, it's more pages for google to crawl. So one page at a time, I did some keyword research to determine what related keyphrases can I use that I have a chance to rank for with a little work. By related I mean something like "Full Tilt Poker Bonus Codes", which allows me to easilly attempt to rank for "fulltilt poker bonus","fulltilt poker","poker bonus codes", etc. You get the idea.

Once I selected my targetted keyphrases for a specific page, I then had to tweak the HMTL code fo that page accodingly, using a good mix of terms, titles, meta, header tags, you know the drill. (And if you don't, read up on SEO).

Now it's a matter of getting good links to these pages. How do I go about that?

That will be for the next post...