Pimp Your Design
by
on 01-18-2010 at 03:10 AM (917 Views)
... it's for your own good. I think this aspect of website building is often underestimated in the online poker industry. This isn't just an effective tool when it comes to keeping players on your website, it is huge when it comes to forming partnerships (especially with the big dogs). If your site looks like an authority site, you already have your foot in the door.
As far as effectiveness, I look to other industries for ideas. Huge calls to action are always important on the homepage especially... I don't know anyone who claims to have the perfect call to action yet... and I've seen most of your websites already... so I look around.
I'm also becoming a proponent of only promoting 2-3 poker rooms... so I can live without a huge list on my homepage; 1 big call to action is usually effective and covers 50% of the rooms I promote. Hence, lodging and travel websites are often a good place for inspiration. Here is a few of my favorite designs..
Great Dog Site
Liftopia
Snow.com
Colorado Ski Authority
Karmojo - This is here mostly because I like the use of icons and I think this is something that can be used in the poker industry very effectively. This also belongs to a PAL member I believe.
Chris Pirillo - Heavily optimized for adsense... good example for learning about placement- mostly right hand side and dead center. Also big bold icons on top right, im a big fan of this no matter what type of icon.
Bombay - Simple, Big Bold design elements. Can't miss the calls to action.. maybe go without the pink.























