Black Box Approach to Affiliating
by
on 08-27-2010 at 04:30 AM (842 Views)
Hey Guys,
I've been scaling my network recently, and having good results. I thought I'd share what I learned over the last few months.
Many affiliates start off with a content & SEO driven approach, which is perfectly sound. They usually rely on a few sites for all their income, and have modest revenue.
I found that taking your network to the next level depends on two skills: outsourcing and scaling.
These two qualities are what set monster affiliates apart from the rest. You probably know who I am referring too. They have networks of hundreds of sites and make 6 figures a month.
Different way to think about affiliating - Forget about SEO :
Rather, think of each site as a blackbox and think in terms of input/output/ROI only. If you think in these terms, affiliating becomes a business equation, and SEO becomes largely irrelevant. For example, instead of improving the SEO of your own site, you could just buy the 3 sites ranking above it. And dominate the top 4 spots of Google for a query.
Here is a great scaling recipe. Scaling successfully means showing an ROI of course.
* Scale by acquisition first
* Scale your new assets by outsourcing
I've been doing both recently with a nice ROI. Last month I bought 6-7 sites, and this month I'm focusing on depth, not on breadth. I'm buying articles for each of these sites, with title tags that will pay for the content and show an ROI.
How to scale on autopilot via acquisition + outsourcing
Let's say you buy a site. With trial and error, you'll get a feel for the variables below:
The input of the black box should be x amount of posts, x amount of links (could be x ezine links, x press releases), etc.. This should give you an ROI in a few months, with around x CPA...
Once you have this down, create a detailed brief, and hire someone you can trust to implement it. Actually have them do everything from end to end (including posting the content.) If your formula works out, and you get an ROI from this, you can rinse repeat, use the income to buy more sites, and build a massive network of strong sites.
When I realized how fast my income was increasing recently, this just clicked in my head. I'm pretty excited to continue expanding this way.
Anyways, feel free to PM me if you have tips about outsourcing effectively.























