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Tom Galanis' Blog

Tom's blog focuses heavily on affiliate marketing strategy from both the program and the affiliate's point of view.

Tom Galanis is a Director at GameOn Affiliates, the recently launched division of GameOn Marketing Limited. GameOn Affiliates works alongside clients to develop new or emerging product and regional markets, utilising and growing affiliate networks within them.

Previously, Tom was Marketing Manager at bet365 and managed the affiliate program at Victor Chandler. To find out more about GameOn Affiliates, you can reach Tom at tom@gameon-affiliates.com or on +44 (0)7805 638742.

  1. tomgalanis's Avatar

    The Rakeback Debate

    by
    tomgalanis
    on 07-16-2009 at 12:13 PM (Tom Galanis' Blog)
    Been a while since I blogged about anything gaming industry related and about time I contributed my views to the ongoing debate on rakeback that seems to have captured the imagination of many in the affiliate world.

    If you haven’t read the ‘offending’ article that sparked the saga, the views of Peter Marcus, William Hill Online’s COO, can be found here .

    I’m going to stay clear of any discussion on whether, as a director of an operation recently offering rakeback, Marcus’ ...
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    ‎ Poker Affiliate Blog
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    A2B Marketing - a strategic role reversal

    by
    tomgalanis
    on 06-08-2009 at 09:50 AM (Tom Galanis' Blog)
    Affiliate conferences are always rife with a murmuring undercurrent of speculation on the state of the online gambling industry. The recent Amsterdam Affiliate Conference was no different, but from my point of view, there was a heightened mood of optimism in most every conversation I had in Western Europe’s Sin City.

    Has a corner been turned in the iGaming affiliate world? Well, if the two days I spent at the RAI Centre were anything to go by, I would have to say yes. The key word ...
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    ‎ Uncategorized
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    The Affiliate Community Landscape - What Happens After Sorry

    by
    tomgalanis
    on 03-18-2009 at 07:32 AM (Tom Galanis' Blog)
    In my article in a previous edition of Inside Poker Business (and my last blog entry here!), I made reference to how affiliate programmes and the affiliate community should take a leading role in developing online gaming’s corporate social responsibility. This belief has not changed, but the dynamics on which this process was scheduled to rely have hit significant snags since the time of writing.

    Recently, I watched a Panorama report styled What Happens After Sorry, which attempted ...
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    ‎ Uncategorized
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    Affiliate Programs and Corporate Social Responsibility

    by
    tomgalanis
    on 02-10-2009 at 08:25 AM (Tom Galanis' Blog)
    With the speed at which online gaming has grown, organisations within the industry have needed to mature quickly. As profits have taken leaps forward year after year, the corporate focus has rightly been on ensuring this particular growth pattern develops. A lot can be missed in a company’s formative years, so much so, that most online gaming companies have developed a corporate philosophy (as well as a business philosophy – and there’s a difference) that revolves, mostly unwittingly, around profit-making, ...
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    ‎ Poker Affiliate Blog
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