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Tom Galanis' Blog

Tom's blog focuses heavily on affiliate marketing strategy from both the program and the affiliate's point of view.

Tom Galanis is a Director at GameOn Affiliates, the recently launched division of GameOn Marketing Limited. GameOn Affiliates works alongside clients to develop new or emerging product and regional markets, utilising and growing affiliate networks within them.

Previously, Tom was Marketing Manager at bet365 and managed the affiliate program at Victor Chandler. To find out more about GameOn Affiliates, you can reach Tom at tom@gameon-affiliates.com or on +44 (0)7805 638742.

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    The Rakeback Debate

    by
    tomgalanis
    on 07-16-2009 at 11:13 AM (Tom Galanis' Blog)
    Been a while since I blogged about anything gaming industry related and about time I contributed my views to the ongoing debate on rakeback that seems to have captured the imagination of many in the affiliate world.

    If you haven’t read the ‘offending’ article that sparked the saga, the views of Peter Marcus, William Hill Online’s COO, can be found here .

    I’m going to stay clear of any discussion on whether, as a director of an operation recently offering rakeback, Marcus’ ...
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