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Last week, PAS told you a rakeback customer was worth $520.31.

We also told you the 80/20 rule was a factor. But, as you may have guessed, we still have more information we have not shared. Regarding time to produce $X amount in commissions, some of it is below:

* $20: 56.9% of all generators achieved this in an average of 3.28 months
* $25: 54.5% of all generators achieved this in an average of 3.53 months
* $40: 50.6% of all generators ...

We are often asked some version of the question:

How much is a rakeback customer worth?

The number is, of course, a crucial one. Based on this number, a rakeback provider can determine how much can be spent to acquire a rakeback customer.

The short answer is $520.31*.

Now, it is important to know everything there is to know about this number.
• It is lifetime value.
• It is commission, after paying the player, not MGR. ...

In poker, we can reduce our variance by changing our playing style, stakes, types of games played (example: tournaments have more variance than cash games), and table selection. As affiliates, we can and should reduce our variance by means of diversification.

Rakeback affiliates market to the serious/winning poker player who is looking to boost the bankroll and curb variance by getting a percent of their rake back. The big rakeback players have two sources of income: poker and rakeback. ...

Monday Sales Call: Vegas Baby

Posted in Monday Sales Call, Poker Affiliate Solutions

Byron (el presidente de PAS) and I are heading to Vegas this Friday to meet up with PAS friends, partners, and publishers. The last time I was in Vegas I went with my dad who was in town on business. I would grind 1/2 NL all day at the MGM and then hit up restaurants and shows with my dad at night. A lady of the night actually chose to hit up my father instead of me. Talk about depressing. ...

My father and new step-mother were in town this weekend. They were supposed to come up for a sales conference but my dad’s company had a swine flu scare! So instead of listening to boring presentations, my dad and step mom got to see the finer parts of the Twin Cities. We visited several restaurants and shops in Minneapolis/Saint Paul.

As a single male, I don’t go “shopping” much. For me, shopping involves going to Super Target once every 3 months.

My retail experience ...