Last week, PAS told you a rakeback customer was worth $520.31.

We also told you the 80/20 rule was a factor. But, as you may have guessed, we still have more information we have not shared. Regarding time to produce $X amount in commissions, some of it is below:

* $20: 56.9% of all generators achieved this in an average of 3.28 months
* $25: 54.5% of all generators achieved this in an average of 3.53 months
* $40: 50.6% of all generators...

We are often asked some version of the question:

How much is a rakeback customer worth?

The number is, of course, a crucial one. Based on this number, a rakeback provider can determine how much can be spent to acquire a rakeback customer.

The short answer is $520.31*.

Now, it is important to know everything there is to know about this number.
• It is lifetime value.
• It is commission, after paying the player, not MGR....

In poker, we can reduce our variance by changing our playing style, stakes, types of games played (example: tournaments have more variance than cash games), and table selection. As affiliates, we can and should reduce our variance by means of diversification.

Rakeback affiliates market to the serious/winning poker player who is looking to boost the bankroll and curb variance by getting a percent of their rake back. The big rakeback players have two sources of income: poker and rakeback....

Friday

Wake up in pain because I took a softball to the face the night before. My nose got busted open and there is some swelling. Other than that, life is good cause it’s Vegas time. Byron and I get on our plane and say goodbye to the money in our pockets and bank accounts.

We land in Vegas, catch a cab to Caesars and attempt to check in. We are told our room isn’t ready so Byron and I grab lunch while playing Keno. “Playing Keno” is kind of a stretch. It’s pretty...

Monday Sales Call: Vegas Baby

Posted in Monday Sales Call, Poker Affiliate Solutions

Byron (el presidente de PAS) and I are heading to Vegas this Friday to meet up with PAS friends, partners, and publishers. The last time I was in Vegas I went with my dad who was in town on business. I would grind 1/2 NL all day at the MGM and then hit up restaurants and shows with my dad at night. A lady of the night actually chose to hit up my father instead of me. Talk about depressing....