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Since entering the Affiliate world and joining Tower Affiliates, I have been asked many times by friends, family and passers by, ‘And Tom, what do you do for a living?’ The response varies for each person depending on a variety of factors including: how well I know the person, how much time I have, and the degree of technical savvy the person has.

For example, my Father, a first generation Greek immigrant, does not know how to turn on a computer and doesn’t really care to learn. ...