CPA Casinos

[resipsa]

When working on a CPA deal with casinos, what is usually meant by a minimum deposit for the player to qualify for a CPA? I have always understood this to mean that the player must make make 1 or more deposits that, totaled together, meet the minimum deposit threshold. However, I am being told that the "norm" in the industry is that this only applies to the initial depost. i.e., if I send a player that makes an initial deposit less than the minimum to qualify for the CPA, then I receive no credit for this player regardless how much the player deposits in the future. Anyone have any comments on what is normal in the industry?

[Riyaz]

As far as I know its all based on your initial deposit unless you have a special deal arranged with the operator. But I guess this can vary from program to program.

[affcorner]

Yes, our CPA offer, is based on INITIAL deposit only. Is normal

[Stiankr]

Yes, our CPA offer, is based on INITIAL deposit only. Is normal

Wow, so if player makes a minimum deposit to check out the casino and then becomes a regular player, the affiliate wont be paid a dime for bringing in the player? That doesnt sound good.

Ill stick to MGR with casinos anyway, but demanding that the players first deposit must be large for affiliates to get paid cannot be a good thing.

[affcorner]

Is why I think % is best.....I agree, but we have to offer both.

[Aplayer_uk]

I'm only just getting in to promoting casino's instaed of poker, infact i started exactly 1 week ago and have had 2 players in the last 2 days whooo.

In my opinion there is no way a cpa deal can ever be high enough for an affiliate to contemplate it ahead of a rev share deal, a lot of casino players lose a lot of money.

If they win, the next month they loose a lot more so it's a win win for both the affiliate and affiliate program if we all take the rev share deal it's the fairest and most sensible way.

[Stiankr]

Anyway, if someone is promoting a casino with a CPA deal, shouldnt the casino be more worried about the player value than the amount of the first deposit?