Player Values by Game

[RockbetJohn]

If your main traffic source and players come from poker then you'll want to push blackjack, video poker and other table games on them and hope they play slots as well.

Slots you are looking at house edges anywhere from 1 to 5% but across most software you will see close to 4%.

Blackjack, if you play properly you can get this to 0.5% house edge although some players don't play perfect strategy so I would average this out to 1.25% when you factor in the sharp players and the ones who deviate from strategies.

Video Poker, if you play properly on Jacks or Better you can get to 0.5% house edge. The other VP games with perfect stratety can be 0.7% to 4% house edge. Averaging it all out I would say VP is closer to 2% return.

Other table games I would say 2-3% for an average house edge.

My take on all the games. Blackjack gets boring very fast, no jackpots involved and many casinos don't let players play blackjack on a signup bonus. If you have poker traffic maybe push blackjack tournaments on them. Can bet larger on blackjack than slots.

Table Games: Some can get boring fast and the jackpots are not as large. Same as blackjack, good to try marketing these to some of your poker traffic. Teach them how to play the games if they are not familiar. Makes for good content.

Video Poker: I think retention rate on VP games are better than table games as you have a higher variance when you factor in royal flushes into the equation. Strategies are harder to learn and most have problems with a basic strategy for any VP game. VP is also a game that's commonly banned for signup bonuses at most casinos.

Slots: I think slots are what keep players at a site/brand for so long. The jackpots and big wins are what players play and each spin can be a surprise. Most software providers will have a large selection of slot games.

Content: Seems never ending for slots as there are always new slot games popping up. Table and VP games also make for great content but attract a different type of casino player and probably work better with poker content.

John

[mojo]

Excellent John, TY! I learn something new every day.

[Hazo]

Anyone have any stats on average revenues at all? Any Ams able to say which games perform the best for them?

[Hazo]

BUMP