I have wanted to make this post for a while over here on CAL. But let's discuss the differences between promoting online casinos and online poker.
Personally I think they are two totally different demographics that need to be promoted completely different.
From my observations, poker players are much more analytical and looking for angles. So they actually need to be sold on why to sign up somewhere.
Yet casino player are much more impulsive, just by nature. So good banners and calls to action actually work better with this traffic.
Hence why a lot of poker affiliates look at some casino sites and think "How does that convert"? I guess it does though.
I would love to hear from some old school casino affiliates on what converts best for these players, surely it is not what works for poker players.