eCOGRA Updated Proposal
Thank you to the program managers and affiliates who have provided constructive feedback on the eCOGRA proposal, here in the forum and to us directly.
It is evident that there are various ways in which the affiliate industry can self-regulate, and to some extent this is already effectively happening through the forums, Affiliate Guard Dog, APCW etc.
What is however also evident is that there has been, and always will be, a strong demand from the affiliate community for an independent onsite audit conducted by qualified Chartered Accountants and IT specialists, with appropriate industry knowledge, of the tracking and revenue calculations of the affiliate program software.
Taking this into consideration, we have decided to provide a more focused certification process which will replace the existing certification, with the following implications:
1. The scope of our certification will be limited to ensuring that:
* Affiliate revenue is calculated accurately and deductions are correctly allocated
* Payments are completely and accurately processed
* Preventative and detective controls are in place to ensure accurate and correct linking of players to affiliates
* Program software applications are developed, implemented, maintained and secured in a manner representative of best practice standards
2. Review fees will be reduced to £5,000 per annum, excluding expenses;
3. Where possible testing will be conducted remotely, however it will also be necessary to conduct certain tests at the operator premises; and
4. eCOGRA will provide a dispute mediation channel for complaints relating to the scope of work specified in 1. above.
I would like to make it clear that our involvement will be limited to the standards covered in the audit and we will not be drawn into areas beyond our mandate from the programs which we have not audited, and cannot properly investigate (such as adequacy of funds, timing of payments to affiliates, and advertising practices).
Changes to the standards requires approval from eCOGRA’s Independent Directors, and I expect a revised version of standards to be published on our website at
eGap at the end of May.
Any affiliate programs wishing to apply for eCOGRA Affiliate Trust Seal according to the revised scope described here can contact me at
andrew@ecogra.org. I would also appreciate any further input in this regard.
Andrew Beveridge, CEO eCOGRA
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