Adding Casino to your Marketing Mix

[Greg]

I wanted to revisit a question that was asked, "I have a poker site, how do I add Casinos to the site I currently have?"

If you have a solid site, that is ranking well and converting players to play poker then you're doing a lot of things right. However, this doesn't mean that you can go and exactly replicate this model for casino players and have it work as well.

I am a fan of using a few 'tactics' when adding a casino section. First off, think of what offer your looking to promote; and also which offers might be most attractive to your current traffic. If you have a bonus code site then add a casino section with 5 of the best programs you can find. Mix it up with 3 massive bonuses and 2 that are easy to clear. If your site is a rakeback site then simply add 1-2 blackjack program to the room menu. Casino players still tend to convert well off ordered lists and easy to compare data (bonus, software, reload, tournaments, etc).

Tip: I've always seen Blackjack sections do better than Slots on a poker exclusive site. Video Poker can be added in as well, but still not as effective.

There usually isnt a reason to build a new site until you're leveled off and staying constant. Other than rakeback, I don't feel the traffic is so different that you need to build a new site for casino offers. Once you see what is working, what keywords are lucrative, then is the time to start going niche and expanding your portfolio. At first, add a few pages then test. You'll be surprised how effective this can be!

Here is a great example of integrating these pages into your poker site: Poker.com - Online Casino Games