Pay per click rate for scratch cards

[Catfish]

I have an offer to promote scratchcards on a ppc basis on one of my sites. What should I charge per clickthrough?

[baldidiot]

I've never really looked into anything like this (although I do like the idea), but to help you come up with a starting point I had a quick look at my adwords account which says that google estimates:

Avg. CPC:
£0.77 - £1.15

Hope this is of some help & let us know how you get on with it!

[Catfish]

thanks, that sounds like the kind of amount I had in mind myself

[nmihades121]

ppc is such a great thing but will it affect me because I do enjoy playing free scratch cards online to the site suggested by my friend? Help