Hi Alan,
Your question whilst justified can be a curly one.
EG - Affiliate A could be promoting slots with casinoX, casinoY and casinoZ and players are converting well. Affiliate B tries promoting casinoX, casinoY and casinoZ on his slots site and these venues perform very badly for him.
In the above example, Affiliate A can't stop talking on how good he's doing but Affiliate B thinks they're shocking.
Why is this so?
Although both slot sites may deliver similar slots information, their design, positioning and generalised lay-out structure, not to mention the quality & or the traffic serps they're obtaining this traffic from, plays a very big part in converting. These days, I'm using a lot of A/B testing to decide which casinos work best for my sites.
I can tweak test page B and compare not only against previous tweaks but also against my stable A page.
IMHO if your serious about making decent income in the industry, running tests like this are important.
I hope that helps
Cheers
Dave














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