Opinion on domain name value of HOW-TO-PLAY-POKER.COM

[Laurence]

Thanks for the input and advice, part of the reason i was asking was to help decide if it was worth developing the site properly, leave it as it is or sell. As far as the domain name itself, i've found Bing/Yahoo tend to like keyword domain names like this far more than Google.

Sure, but they control the minority of the world's search queries. There is no doubt however that dash domains have way less value and I would never click one myself. I would be surprised if you ever turn this in to more than $100 lifetime revenue. Who knows, maybe you'll acquire a solid PR on a fluke and make some good link sales though.

[Sebastian]

From experience, ranking #1 will net you around 30,000 exact match uniques a month and tons of long-tails.

It's not the most profitable long tail, but still very nice to have in a portfolio of terms you are targeting.

Also following the BlackFriday events: the interpretation of "how to play poker" slightly changed and now includes folks trying to figure out how to play poker now, as opposed to folks learning the rules. I distinctly noticed the change last year (with new longtail modifiers), which made the term more profitable.

So I don't think it as clear cut as this longtail sucks, or is gold. Keyword values also changes depending on context.

I'd rate it as a fairly good keyword to build a very large player base slowly with residual CPAs every month, but that domain with dashes sucks.

Sebby