Email Acquisition - What works for you?

[Phatric]

Hi everyone,

My name is Pat. I'm new. Hi there.

I've been experimenting with various email campaigns and I've seen some successes, and some failures.

I benchmark my own send stats, but don't have much extrinsically to compare it to.

I just wanted to start a general conversation (as my first post), to discuss what works for you and what hasn't worked.

I look forward to contributing more where I can.


Regards,

Pat

[MPC]

What works in term of getting people to give you their e-mail? Or in terms of using those e-mails efefctively once you get them?

[kushmoney]

Hi Pat, welcome to the forum.

I personally direct my subscribers to the content on my site to convert them. Seems to work well for me. However, everybody on this forum that has a newsletter all have their own ways of doing things that work for them.

I recommend split testing your emails. One directing subscribers to your content on your site and one directing subscribers to whatever you promoting. See which one converts best for you.

[Giorgio]

I tell you what doesn't work, and that's sending all your subscribers the same email 800 times. It happened to me a couple of years ago when sending out a freeroll announcement. Death wishes were just the good things amongst what people wished would happen to me

[Phatric]

I tell you what doesn't work, and that's sending all your subscribers the same email 800 times. It happened to me a couple of years ago when sending out a freeroll announcement. Death wishes were just the good things amongst what people wished would happen to me

That's funny : ) Been there (just not quite so bad).

Thanks for the greetings and comments everyone.



I've noticed better responses with (these are common sense, mind you):

- Firstname variable in the subject line.
- Firstname variable as a salutations.
- One exciting product/promotion per email (unless your newsletter format caters to that chaos).
- Have a big call to action with a "pssst" in small, accompanying it. Perhaps a lour to an even better deal on the subject.
- Art with real people in them are weak-sauce (the casino/poker stock images used for the last 10 years... you know the ones...)


I've recently tried a sales copy approach (italics, bold, different fonts/colours/sizes), than my standard copy approach. Seems to be working just as effective as the previous "normal" email I make.

Thanks again, guys/gals.