How long a cookie lasts before it expires would seem to be a big factor in how well affiliate programs convert. But I don't hear it talked about (I've heard more discussion of first/last cookie and cookie vs. bonus codes), and programs don't usually point out the info.
I just thought to check out a new affiliate program I'm using by looking at the cookies in Firefox (tools/options/privacy/show cookies). It appears their cookies only last 24 hours! Some other rooms on the same network last months-years.
Any experience/opinions on how this affects conversion, and why it isn't discussed more?













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