I think the hard thing to grasp for most people is that even if each state is allowed to operate an online poker site, the player liquidity simply won't be there for just an individual state. Likewise running an online poker operation is an actual business and unlike the other revenue collection methods practiced by States, such as taxation, tolls, etc. I'd say it's even far more complex than the lottery.
With that said I think what will happen will be some sort of interstate cooperation, (if allowed by the crooks in Washington and the DOJ of course) similar to lottery games like Powerball and Megamillions. The overall poker operations will need to be independently ran by professional gaming organizations who are regulated and simply turn over the tax revenue to the States. No way state employees or politicians are going to be able to figure out how to efficiently run an online poker operation that players enjoy or like. This is where Las Vegas and companies such as MGM, Ceasars, etc. come in.
I could envision each having their own poker rooms that are, for example once again, similar to the various interstate lottery games (Powerball, Megamillions). Some of these companies may partner with the large existing poker operators who are in good standing such as Party or 888. Not sure where that leaves operators on networks like Merge or Cake, more than likely they'll just operate alongside these new poker rooms unless the DOJ feels the need to monopolize the industry and shut them down.
Also given an interstate scenario as mentioned, it would be doubtful that an affiliate program would be on the top priority list in the beginning in my opinion.
Just my thoughts, but who really knows. Also welcome to the forums David!












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