This is a question I don't thing gets asked a lot, but what's your opinion on developing an all-in-one gambling affiliate site (e.g. combining casino, poker and sports betting all together, maybe even bingo too).
Do you think it hurts or improves:
- Conversion Rates
- Brand Building
- User Navigation
- Becoming an "Authority" in a particular field
- Better Savings in SEO by creating one big brand rather then individual sites for sports betting, casino, poker niche etc.
Personally, I think it's a lot easier to focus a brand around a specific niche (e.g. poker) and provide the most value there, rather then shooting for the stars and adding everything to your site. Obviously poker players won't be interested in sports content, sports bettors won't be interested in bingo etc.