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Thread: Whats your Opinion on All-in-one gambling sites?

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    Default Whats your Opinion on All-in-one gambling sites?

    Hi,

    This is a question I don't thing gets asked a lot, but what's your opinion on developing an all-in-one gambling affiliate site (e.g. combining casino, poker and sports betting all together, maybe even bingo too).

    Do you think it hurts or improves:

    - Conversion Rates
    - Brand Building
    - User Navigation
    - Becoming an "Authority" in a particular field
    - Better Savings in SEO by creating one big brand rather then individual sites for sports betting, casino, poker niche etc.

    Personally, I think it's a lot easier to focus a brand around a specific niche (e.g. poker) and provide the most value there, rather then shooting for the stars and adding everything to your site. Obviously poker players won't be interested in sports content, sports bettors won't be interested in bingo etc.
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    I think it hurts conversions. Bit like a jack of all trades master of none. IM is all about laser targeted niche marketing.

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    Quote Originally Posted by addz123 View Post
    Hi,

    This is a question I don't thing gets asked a lot, but what's your opinion on developing an all-in-one gambling affiliate site (e.g. combining casino, poker and sports betting all together, maybe even bingo too).

    Do you think it hurts or improves:

    - Conversion Rates
    - Brand Building
    - User Navigation
    - Becoming an "Authority" in a particular field
    - Better Savings in SEO by creating one big brand rather then individual sites for sports betting, casino, poker niche etc.

    Personally, I think it's a lot easier to focus a brand around a specific niche (e.g. poker) and provide the most value there, rather then shooting for the stars and adding everything to your site. Obviously poker players won't be interested in sports content, sports bettors won't be interested in bingo etc.
    I don't know many poker players who don't have at least a passing interest in sports betting. Many are full blown sports degens. I think poker and sports mix more than any of the other gambling niches. As for the other points, I will hammer out something when I have the time.
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    I agree with the above. Most poker players will bet on sports here and there and visa versa. My main site is mostly dedicated to poker but I do list a few sportsbooks and casinos on there. I do promote the casinos very much but I will try to get some traffic with sportsbooks. Obviously poker converts the best because the site is mainly about poker but I will get a sign up here and there for sportsbooks.

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    My main site started as a sports only site - but the other streams have been added - and doubled revenues.

    It's a revenue earner for affiliates if they can provide interesting content on all the verticals.
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    I've promoted poker only for almost 7 years now and "Bovada" is the only crossover site that I've promoted and opted for revenue share with. Even though I cater to poker exclusively with my content it has reached the point where I only make 1/3 of my revenue from it at Bovada with sports and casino equaling another 1/3 each.

    The merits and quality of brands like this can be debated but there is no question that players will find their way to the other sections, especially if they have a single central cashier like Bovada does.

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    I would really recommend it. If you for example can get sportsbetting players interested in casino with a small ad for a free casino bonus, it can be very profitable. Same for poker players.
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    One of the major projects a couple of quarters ago was incorporating a casino and sportsbetting section into the flagship poker site. It made sense since things are going more towards 'branding' and the site has built in reputation and age already. Pleased so far but agree with gooner that you need good content across whatever you plan to cover. Some of the weaker more generic casino content gets little if any traffic on a regular basis.

    And the guys i play poker with... almost all of them love to bet on sports. I'm getting them into the daily cash fantasy sports, too, which was also added to a sub-section of the sports-betting section.
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    I own an all-in-one gambling site. It's good in some ways because you can go balls out on a huge, authority website. Go for the big brand and build up trust. I also like not being limited to one subject or a few subjects. You can push more for sports, more for poker any time you want. It's great and that also makes it easy to build a brand.

    The downside (for me anyways) is that it takes longer to get established. A big all-in-one gambling site takes longer to rank and get signups. You have to compete against people who specialize in all the "sign up now" keywords with exact match domains.

    It's all about the long term. Once you get established, you have less risk because you have multiple monetization options. You have more options. And I suspect it will be easier to sell the site down the road. The biggest downside is that you have more eggs in one basket - pray nothing terrible happens to that website.
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    Ye, Good responses so far.

    I'm not really talking about adding a little casino section to a poker site or visa versa (in either case, I would have thought poker and casino go best together out of any of the gaming markets). That would be pretty simple and nothing risky.

    Instead, what I'm talking about is building a big all-in-one gambling portal (like Wes described) in comparison to building seperate authority sites for each niche.

    The biggest problems I imaging having with an all-in-one site are:

    a) A chaotic stockpile of information as you're adding sports betting content, casino content, poker content, all on the same site (where do you draw the line? I wouldn't want to build a site that has lists and lists of categories and pages, without any clear direction.

    If I had a set amount of static content for each sports/poker/casino section, that would work. But if i aimed to keep expanding this site and adding more and more content, as real brands do, I imagine it would go downhill quickly. It would be so difficult for users to find what they're looking for, and eventually I'd probably wish I'd started the sections as different sites completely.

    I really thought G666 did it v.well (not sure if I should mention people's sites here), but if you really wanted to keep expanding a site I'd imagine the more static content you add, the more chaotic and less focus you'd have on your site.

    b) Very hard to focus promotions and conversion campaigns for different groups of players. I imagine selling ad sports would be difficult since you need an all-in-one gambling operator.

    c) Email Opt-ins. Difficulties building a list and maximising your conversions to different types of players. In the end, sending sports picks to casino players would convert badly among many, and promoting poker news to sports bettors the same. It's fine if some poker players enjoy sports, but big picture is you'd lose so much focus and authority overall.
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