I've recently bought a premium 1 word sports domain and looking at options for development.
Lets say the domain is football.net - how would you develop it? Keep in mind that you are not very knowledgeable on this sport and so writing quality content must be outsourced.
Option 1 :
A primarily news based site. Updated daily with the latest news around this sport with the aim of getting into Google News to boost traffic. Also a number of blog sections from ex-professionals and a few die hard fans.
Earning potential with this plan?
- Adsense (tbh never used it)
- Selling Banners - How many UV's would I need to make $1,000/month from advertising in say 4 different spots?
- Bookies affiliate links. Adding odds for match previews etc. Are gambling affiliate links allowed if applying to Google News? There won't be banners everywhere, just a few odds in the occasional article.
This would be my preferred development plan with one problem - funding. I have a couple of friends who say they would write for free but I'd expect ex-professionals and quality content writers to charge for this so I either have the option to fund this with my affiliate income from other sites or sell some of my other sites to fund this for a long period and take the chance it will be successful and be able to fund itself after 6 months or so.
A dropship store selling specific sports related products. I'd rather not do this but it is an option. It would be harder to gain natural links and quality content and so rankings would be harder to achieve.
Sell the domain at a profit.
Any thoughts would be much appreciated