In my downtime between writing articles for people and my own sites, I've been working on a poker strategy ebook. The basic premise is taking the reader from a recreational or even play money player to one who can multi-table and win at stakes up to $0.25/$0.50 NLHE. This isn't your usual 'play in position' and 'check raise top pair' type of ebook, it's basically condensing my experience of 5 years playing into what a new-ish player needs to know to beat online poker. Everything from bankroll management to game selection, to the importance of learning to multi-table, how to use pokerstove and Holdem Manager, and the use statistics to exploit opponents and giving the reader bins where their own HM stats should lie. I expect it to be probably in the region of 30,000 words once its done. I'd like to think it will be as good as the stuff Tri Nguyen is charging $200 for, but obviously I don't have his reputation!
My quandary is I'm not entirely sure what to do with it when I'm finished to maximize my ROI. The obvious one is to have it as mailing list bait, but I'd prefer a quicker and less labour intensive payoff. I was thinking of creating a single 'sales page' type site and bombing adwords and facebook ads with 'play money to pro' type of ads that require the user to simply make a CPA triggering deposit at a certain site and then they'll be given the book for free. I was also thinking of recording a training video series to may the offer even more appealing.
Other options are to either try and sell it for €1k or so which doesn't really appeal to me or to just put it on a site as static content but I don't think there would be any ROI from that at all.
Suggestions welcome, thanks!