For those with experience doing pre-paid ad deals, what do you do if an advertiser suddenly goes bad on their customers? These are the options for my T&C's that I'm thinking about...what do you do?
1/ Prorate refunds to the advertiser when I remove them, based on the term of the deal.
2/ No refunds if they go rogue on their customers and I decide to remove them.
3/ Prorated refund with a maximum refund amount. For example, if I do a 12 month deal, no more than 6 months will be refunded. This way protects me from losing a huge % of an ad deal and the work I put in to add them to the site, write their reviews etc..
I'm leaning towards #3, but I'm not sure what % of a deal I should make the max refund amount. I'm also wondering if there is a standard to this type of deal that I'm not aware of? Is there a #4 to add to this list?
Any help from people with experience in these types of deals is greatly appreciated!