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Thread: Interview with Paul Owner of GoonersGuide.com

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    Quote Originally Posted by mkes View Post
    1. As it was mentioned the site design is unique - i would guess that it works well on more experienced, patient and pro visitors, therefore the high rev. Do you feel it misses part of the visitors, the more casual gamblers and people who are new to online?
    Hi mkes - you might be correct.

    The site is pretty much the result of 16 years of organic growth - designed to provide me with the information that I wanted as a sports bettor / poker player / casino player. Whenever I could not find something that I wanted to know - we grew some content for it.

    We do have some basic content about betting - and plenty of content on how to choose / which account to choose - but there is no step by step process to direct someone as to how to open their first account.

    Is it deliberate? Yes and No. As I mentioned above, I think that the first account is the hardest sale to make, as it requires getting the reader over the nurdles of actually giving details online and making deposits. Tough sell. I believe that it is easier and more lucrative to target the additional accounts from someone who already has made that decision.

    But probably more importantly, I will not, and do not, attempt to convince or persuade ANYONE to start gambling, and/or tell tales of "easy money" available online. Each reader has to make a choice to place the bet themselves. So we do not chase the novice punter hard.

    Quote Originally Posted by mkes View Post
    2. What would you do differently if you had to build it now, with all the current options, internet developments and of course your current knowledge?
    BACKGROUND :
    The site has had many changes over 16 years - these days the tips are mobile responsive, use php, html, javascript, geo technology as a whole lot of other things.

    Despite that, I've only really touched the surface of the development options out there, and so I am sure that there are a myriad of different options and methods that I should be using but that I don't even know about.

    I was a tech programmer, so I prefered HTML editor and understanding EXACTLY what was going on in each page, rather than using some sort of CMS system like wordpress / joomla / blogger ... and I am still comfortable with that as it allows me to make changes on a regular basis and tweak all the components.

    But we also use a GUI interface for others to edit and maintain sections, to eliminate the tech knowledge requirement and allow relatively easy updates - although it can be frustrating when this method "can't do" something quite basic.

    WHAT WOULD I CHANGE :
    Your question is what would I do differently - and the answer is "not much"?

    I've seen some very pretty sites out there - but while I go "ooohhhh" at the entrance or transition pages they get boring within a single visit and inevitably the site lacks content or goes stale because the owner cannot find a tidy way to alter the interface to show more content ... they get locked into the straight-jacket of their own interface.

    I've seen plenty of Wordpress sites out there - and they all look the same - with the same content / sidebar content and tables. They can also look pretty but they seem lack the flexibility to really offer different pages of information ... of perhaps it's the owners that just don't want to to that.

    In the end the GoonersGuide.com site is my site - and my expression of gambling as I see it.
    It's substance over style. Information first - fancy graphics last.

    Yes - I know it's cluttered - but that's how I think when I'm gambling (what about this? / what about that? Check form? etc.)
    Yes - I know it's considered ugly too - but sites often take after their owners!

    The Guide gets over a million hits a month - with nearly 50% of it direct (bookmarked) visitors - meaning that we are not a slave to Google or any other Search Engine and don't have to be constantly chasing links or disavowing or checking rankings or any of the hundreds of things that I read site owners seem to fill their day with.

    What I wanted to do was create a location that provided gambling information that I could use. I now have that.

    I get up in the morning and see that my writers have posted 10-20 tips overnight. I read them, edit them, place a few bets, muddle over a few stats, check a few emails, post a news item of two and basically spend my day thinking about sports events and sports betting / general gambling and writing about it for a living.

    That does not feel like work - that is exactly how I'd choose to spend my time if I could - so I wouldn't change a thing.
    Check out the Gooners Guide to Gambling now ... for a complete online gambling portal
    or ... visit the Poker Lab Rat, the Sports Lab Rat, and the Casino Lab Rat for specific industries

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    This thread just became awesome thanks for Doovde and Paul! This is the type of convversation I hoped would start up. It will also help me ask better questions in the next one.

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    Such a gold mine of info Paul - I totally understand being happy with the site, and the bottom line is you cannot argue with results.

    The site reminds me of Reddit, it isn't how I would do it, but it obviously works and that fascinates me and makes me want to understand more. It just shows there are many ways to make something work and make money. One of the key lessons I learned going through this process with you.

    Keep the questions coming, it's not every day you get a successful website owner to doing a Q & A

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    Quote Originally Posted by TheGooner View Post
    The Guide gets over a million hits a month - with nearly 50% of it direct (bookmarked) visitors - meaning that we are not a slave to Google or any other Search Engine and don't have to be constantly chasing links or disavowing or checking rankings or any of the hundreds of things that I read site owners seem to fill their day with.
    That's a pretty impressive statistic. Any tips for direct traffic? I'd imagine the forum has massively helped with this but anything other tips for getting direct traffic?
    Randy L likes this.

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    Hi Paul,

    Before this interview, I found Gooner's Guide to be one of the most impressive sites. Now however, I am more impressed with the man behind it and the way you think and do things.

    Thank you very much for your answers.

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    Quote Originally Posted by doovde View Post
    Any tips for direct traffic? I'd imagine the forum has massively helped with this but anything other tips for getting direct traffic?
    The best tips are the two obvious ones.

    1/ Actually ask the visitors to bookmark you - or like on Facebook or follow on Twitter etc. Have a button to push or a link to click to make it easy. A lot of visitors are not tech savvy about favourites.

    2/ Have something NEW every day - and put a link to it on the front page. If visitors get into the habit of checking your site out BEFORE betting because it's always updated then you are well on the way to bookmarks and making a future sale.

    The forum? It used to be busy - now it's gone the way of most forums in this social network scene - but yes- there are still a few regulars that like it.
    Randy L likes this.
    Check out the Gooners Guide to Gambling now ... for a complete online gambling portal
    or ... visit the Poker Lab Rat, the Sports Lab Rat, and the Casino Lab Rat for specific industries

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    Great stuff guys thank you very much. Cant wait to see more of these.

    One thing I think yous should all do, yourself included Paul is get this course ive been looking at now and then. Its on Udemy and its not like a this is what you should do thing. Who am I or her to tell you. But it gives great insights to how we/visitors/people work. I think its awesome I think all site owners can learn from it.

    https://www.udemy.com/designing-for-engagement/#/

    Now dont go pay a couple of $100 for this even though its worth it (imo). Join up and after a week or two you'll get a sale price. Join though a US DNS and you'll get the best $10 price. Not joking its real good, with how the mind works and things to think about with your site designs/layouts.

    If you are a member the seem to have sales on all the time, the code for tonight is SAIL010

    With your site Paul. She would find many many faults, it works for you though. I think its a real interesting course that I believe will help me in the future. Along with more of these posts. Great stuff, and they dont all have to be successful people. Lets do some normal people ones and how to improve from the big boys : )
    Randy L and TheGooner like this.
    Create awesome websites with thrive | There are 1000's of non gaming companies looking for affiliates @ ShareAsale..

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    Quote Originally Posted by pokerworx View Post
    Great stuff guys thank you very much. Cant wait to see more of these.

    One thing I think yous should all do, yourself included Paul is get this course ive been looking at now and then. Its on Udemy and its not like a this is what you should do thing. Who am I or her to tell you. But it gives great insights to how we/visitors/people work. I think its awesome I think all site owners can learn from it.

    https://www.udemy.com/designing-for-engagement/#/

    Now dont go pay a couple of $100 for this even though its worth it (imo). Join up and after a week or two you'll get a sale price. Join though a US DNS and you'll get the best $10 price. Not joking its real good, with how the mind works and things to think about with your site designs/layouts.

    If you are a member the seem to have sales on all the time, the code for tonight is SAIL010

    With your site Paul. She would find many many faults, it works for you though. I think its a real interesting course that I believe will help me in the future. Along with more of these posts. Great stuff, and they dont all have to be successful people. Lets do some normal people ones and how to improve from the big boys : )

    I get all their courses for $10 each, but not this one. Coupon codes does not seem to work for it and the price still shows up as $299... When You said US DNS did You mean an IP?

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    Quote Originally Posted by pokerworx View Post
    I think its a real interesting course that I believe will help me in the future.
    Always interested in UI - spent years building user screens - and always valuable to have other peoples opinions.
    (That's why I jumped at the chance to have Randy look over the website).

    In checking out the two video samples she seems VERY home market centric (ie United States) - and that's only about 10% of my market - does she back up her assertions with hard facts and international examples in the videos or is it mainly USA?

    Simply based on TV advertising I feel that the USA, Canada, Uk and Australia are four very different markets even if they all speak english ... and how do you handle English as a second language readers and/or Google translate?

    In terms of interface for learning - a video is OK if it shows the examples working - but I prefer hardcopy books for reference rather than a string of videos with blather. There is also the wee issue of the nasal female whine she has - I don't think I could listen to her for too long. She should have got a voice pro to do it. (Bad UI decision)

    Finally, got to say that her own website ( TheTeamW - Deep Insights Into Human Behavior ) shows no real sign of a great UI.
    Pity she didn't implement her ideas there as an example to sell her expertise.


    However I see that she has produced some UI books too - so I may check those out as she clearly has spent a lot of time in this area - and if I can get over her delivery and style by reading then I may be able to appreciate the knowledge better.

    Thanks for sharing the link!
    Check out the Gooners Guide to Gambling now ... for a complete online gambling portal
    or ... visit the Poker Lab Rat, the Sports Lab Rat, and the Casino Lab Rat for specific industries

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    Quote Originally Posted by TheGooner View Post
    Always interested in UI - spent years building user screens - and always valuable to have other peoples opinions.
    (That's why I jumped at the chance to have Randy look over the website).

    In checking out the two video samples she seems VERY home market centric (ie United States) - and that's only about 10% of my market - does she back up her assertions with hard facts and international examples in the videos or is it mainly USA?

    Simply based on TV advertising I feel that the USA, Canada, Uk and Australia are four very different markets even if they all speak english ... and how do you handle English as a second language readers and/or Google translate?

    In terms of interface for learning - a video is OK if it shows the examples working - but I prefer hardcopy books for reference rather than a string of videos with blather. There is also the wee issue of the nasal female whine she has - I don't think I could listen to her for too long. She should have got a voice pro to do it. (Bad UI decision)

    Finally, got to say that her own website ( TheTeamW - Deep Insights Into Human Behavior ) shows no real sign of a great UI.
    Pity she didn't implement her ideas there as an example to sell her expertise.


    However I see that she has produced some UI books too - so I may check those out as she clearly has spent a lot of time in this area - and if I can get over her delivery and style by reading then I may be able to appreciate the knowledge better.

    Thanks for sharing the link!
    Totally correct man, but this is not a thing dissecting websites, she seems more of a head doc kind of person and how people act/react to things. There is stuff about reading, visuals, faces. Its just interesting. Not in anyway is it attached to gambling but (imo) it will make you think a bit different if you were to build a new site or app or game or something. Like the "cognitive function" (Randy saying its all busy) part will be interesting to you I think. Its just good man and worth $10 and will help you with your site.

    Quote Originally Posted by Eddielv View Post
    I get all their courses for $10 each, but not this one. Coupon codes does not seem to work for it and the price still shows up as $299... When You said US DNS did You mean an IP?
    Yeah well im in the EU an was offered these for €17 but my buddy was getting them for $10 so I made a new account through a proxy/dns/ip to make it seem like im in the US and can get them for $10. I think there's alot of scam things on there but this one I like. I just think its a good course.

    When I log in now I see that big (offer ending CTA with SAIL010) - if you cant get it now wait a week or two I guess they must rotate, I already have it so.. Almost picked the bald guy with 25 years experience but found this one. I like it I think ill watch it for years to come.
    Randy L likes this.
    Create awesome websites with thrive | There are 1000's of non gaming companies looking for affiliates @ ShareAsale..


 

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