Thinking 'inside the box'

[Greg]

So earlier today we talked about some really savvy and successful internet marketing campaigns that affiliates and operators alike are doing now. We showed some examples and discussed why they worked. If you didn't get a chance to listen in I'd download the podcast of this one. Some companies really stay on the cutting edge of demand and provide products and offers that satisfy. Some companies honestly don't.

We've been preaching conversions and calls to action this month. It's the dividing like between good SEO and making money. Now, something I saw tonight seemed really weird to me; and no surprise it comes from a company I've never understood.

I'm all about Twitter. It's micro blogging and gets straight to the point. When effective it can be a serious marketing arm. Here is the problem with the example below - Thinking like a Marketer and not a Player. When you're in the business of recruiting players it doesn't matter how many colleagues you sign up.

Do players want to 'discover content' together? :Fail.

[Jeremy]

Great example man, you have to think like players to recruit players. No player or SERP traffic is trying to 'discover content', they are looking for value in what you have to offer, or looking for what they found you for. The word content is foreign to most poker players.

Nice example GP.

[Mark]

yeah, they could have rephrased it to something like, share top poker tips for playing Hold'em or something like that.

Mark

[Greg]

Good call Mark, so much of it is in the wording and thinking like a player. It's honestly one of the most common mistakes we make. All day we're talking link building, SEO, analytics etc. However, players don't use this terminology when they're playing or looking for a new place to deposit.
I love using new tools and social media outlets to reach an audience but there has to be some plan to it. Not, "join our facebook group to enroll in our twitter group's freeroll." lol