How To Value A PPC Campaign?

[Haynesey]

Has anybody got any experiences selling or placing a value on a ppc campaign? (not gaming related).

Thanks,
Haynesey

[nirva]

PPC campaigns these days rely quite a bit on performance history within the account. To get any decent value you'd need to sell the account with the campaign and of course the site you're advertising, I'm not sure of the risks involved with selling PPC accounts, I *think* it's tolerated.

If you're selling only the data (kws/ads/bids) then any value would be based on how competitive the niche is, how easy the traffic is to monetise if your current merchant pulls the plug, its stability for the past few months and whether you'd sign a contract saying you won't resell the data and won't use your own campaign for x amount of time.

Obv. certain niches will command premiums. Not enough details to go into that.

A few months worth of revenue would be a good price for a solid performer.