SEO Radio Thursday (Randy Ray - Michael Martinez)

[Michael Martinez]

It was a great show, Thanks for all the information.

P.S - I was a bit confused where MM said, you can avoid Google Sandbox if you get link from a trusting site.
I have tried that but Still Google took 7 months to get me out from sandbox, Strange!

You need links from "trusted" sites -- that is, sites in which Google places its trust.

And no one knows for sure how many trusted links you need. A lot of people speculate that Google may be using some sort of PageRank-like trust algorithm (with good reason, as Google has extended its PageRank methodology in many directions).

If we assume for the sake of discussion that Google does use a Trust ranking algorithm similar to PageRank, then a highly trusted site can help you get out of the Sandbox Zone OR a lot of not-so-highly trusted sites can help you.

However, Matt Cutts has hinted a couple of times that Google uses trust filters and those filters are designed around different criteria.

I am pretty certain they have trust filters which kick in when large numbers of Web pages appear (I'm talking tens of thousands of pages).

I am also pretty certain they adjust their trust filters by vertical. The more competitive verticals -- which tend to be subjected to more manipulative tactics than less competitive verticals -- probably require more trust tests.

Hence, it may take more effort (more trusted links) to get a poker affiliate site past the necessary trust thresholds than, say, a site for a knitting store.

The more highly trusted links are not easy to get. You don't get them by dropping links in directories, forums, and blog comments. At least not that I have seen. A few social media sites have proven to be helpful through the years but Google has persuaded a lot of social media sites to use "rel='nofollow'".

DIGG's new nofollow policy may actually prove beneficial in the long run. If you can get to the point where your DIGG links don't have nofollow on them, then maybe they'll help you pass the search algorithm trust tests more easily.

You want a backlink profile that is diverse, difficult to replicate, and which makes liberal use of many different anchor expressions. Of course you want as many relevant anchors (with respect to your targeted keywords) as possible, but the search engines are trying to figure out which sites really are welcomed by users rather than simply marketed for attention.

[Squizzel]

I also encourage everyone to listen to the show again even, as some question were covered quickly and there is some hidden gems in there.

NOOOOOOooo. Plz remove this from the site as fast as possible . I dont want the people who missed it to listen. If everyone on the forum listened to this it would start to make my job harder.

[Squizzel]

MM, Do you think outlinking to trusted sites for example Wikipedia page on poker?

I know last year i was talking to Quadszilla who runs seoblackhat.com about one of his sites and he what he did was place outlinks in his footer to different topic related pages on yahoo, digg, odp, wikipedia and some .edu's. He said he was doing it because he purchased a site with a penalty and wanted to increase the trust the website had. The website was in porn.

[Michael Martinez]

MM, Do you think outlinking to trusted sites for example Wikipedia page on poker?

I know last year i was talking to Quadszilla who runs seoblackhat.com about one of his sites and he what he did was place outlinks in his footer to different topic related pages on yahoo, digg, odp, wikipedia and some .edu's. He said he was doing it because he purchased a site with a penalty and wanted to increase the trust the website had. The website was in porn.

I don't discuss black hat techniques in detail. Generally speaking, though, who you link to is more important than who links to you.

I'm not sure I would trust footer links to set the standard by which search engines judge me, however.