Juggling Multiple Verticals

[Hazo]

I'm trying to ascertain if it is better to promote different casinos then I have in my poker and sportsbook sections.

For example, if I am promoting Party Poker will it be a waste to promote Party Casino. They can sign up for the casino in the poker section....

I'm just worried that all my casino slots will(can) be taken up by programs I'm already promoting in the other sections of my site.

Any ideas?

[ThePower]

I wouldn't worry about if they are or they're not - whats more important is how well they convert. So if Party Poker converts well on Poker, and Party Casino does well for Casino, stick with them both!

I tend to find that the big brands do convert better due to the level of trust players put in them.
Smaller brands not so much, but you can get a good CTR and conversion if the sign up bonus is punchy enough.

Hope that helps!

[MJ]

I think it's only a plus if people can play poker, blackjack, slots, bet on sports, trade financials, and let their wife buy some bingo cards all in one spot - what could be the downside?

[Hazo]

Was just thinking if I'm already promoting that brand - they will know they have poker, casino and sportsbook etc. So I could be using the other sections on the site to promote other brands. Rather than having listings that look like this:

Poker - bet365, bwin, party, mansion
casino - bet365, bwin, party, mansion
sportsbook - bet365, bwin, party, mansion

You get my drift? I am leaning towards having a lot of them crossover with a couple of others in each section. Just looking for discussion on the + and - of it all.