How do you like your cookies?

[ACR rep]

Hola everyone!!!

What is the industry standard these days for cookies? First or last viewed?

[Ridge]

I think it shoudl be last without a doubt. some will disagree I'm sure.

Here is my argument:

Player goes to PL and check a review, clicks to a site, but doesn't signup. A week later they are googling around and hit my website. They check out a review, and MY Call to action get's them to click thorugh and "Take Advantage of w/w bonus I'm pushing" at the time.

To me I am the one who closed the deal, not the first website. Also, there is a lot of ways to cookie stuff, so maybe a player lands on someone's site checking out a strategy article, get's a cookie stuffed while reading. Then a week later they hit my site and SU for rakeback someone.

This example has two issues:

1. The player had been hit with a cookie stuffing thing

2. If the website that stuffs cookie doesn't offer rakeback, then they intentionally SU for a rakeback deal, but the cookie over-rides and they don't get it. Then you have a mad player which will probably not play if they don't get it, and you have an affiliate who loses a player.

So for me, I think the affiliate that "closes" should get credit. I also think Bonus Codes should over-ride cookies lol. I know some don't agree on that. Anyway that's my take.

[MJ]

85% of buyers don't purchase on their first visit, fact.

[xYassassinYx]

I think Randy put it perfectly, why should he miss out on a player when it was his call-to-actions which got them to sign up, not the site the player clicked through from a month before.

[Pokerkeep]

Definitely - last cookie gets the player - I make the sale, I should get the credit.

What is Doyle's Room's policy on this at the moment Marcela? Do they credit first or last cookie?

[casinobonusguy]

I agree last cookie for sure.

[Ridge]

Good topic, I'm waiting to hear form the aff's that hate last cookie as this encourages optimizing for the bonus code. My argument for that is that if you pages have good CTA's then they should already see your bonus cod and know they need to use it.

This is one of those hard to prove things as well, but I would bet that aff's don't lose many if any players because of bonus codes. Its just a hard metric to quantify.

Also it would be nice to start a thread and see if we can determine how all major rooms handle this and bonus codes

[CK]

I added a poll to this thread for affiliates who'd rather not post.

[Hazo]

Just because a player signs up at your site doesn't mean you did a better job with call to actions.

If a player is researching a site, read 5 reviews and decides to sign up by typing in " biggest xxx bonus," do you really think you are the one that got the player to sign up? No.

That being said, with other factors involved it almost makes the situation unworkable these days to have the 1st cookie get paid.

[Self Made]

Cake does 1st cookie. Other than that I think the major US-friendly ones are last cookie.