I saw a pretty clever technique today on a Spanish portal that ran poker leagues that is worth sharing. They are using Twitter as a messaging system and calendar for players in their poker league. The tweets come across as reminders, when in fact they double as sign up links (obv). It’s a really nice system and a pretty practical example of using Twitter for more than just blatant spam. The tournament points are posted on their site; but for times and dates they force people to go to Twitter.
I checked the app they're using to facilitate this and it looks pretty cool as well. It allows you to postdate and pre-record messages so you can basically fill in the entire league ahead of time and then watch it fill in as tweets throughout the season. They drop cool things in there as well, other than just event times. Nice social media marketing.
Twuffer - http://twuffer.com












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