Fantasy League Poker Affiliate Program

[IA Lou]

I was just having a chat with Jeremy on skype about what are the REAL must-haves for a new poker brand to be successful. Even after working in the biz for a good bit, I still feel like I don't REALLY know what matters most to poker affiliates.

Thus I thought it would be fun to play Fantasy League Poker Affiliate Program.

The idea is:

If you, as an affiliate, could launch a new poker room, with absolutely no restrictions from "budget constraints" or "reality", to be the PERFECT brand for affiliates, how would it look?

Some areas for thought:
*player promos (sign up bonuses, rakeback, free rolls, rake races, etc..)
*poker software
*affiliate marketing tools
*branding
*commissions, earning models
*payouts (how often, payment methods, thresholds)
*other good stuff??

Looking forward to hearing your thoughts.

I'm guessing this type of thread has come up before, so if people want to link to other similar posts, that would be awesome as well.