Ultimate Bet -> UB

[KevinMcC]

What was the deal with Ultimate Bet re branding to UB... are they actually changing the domain to UB.com and switching over completely, or just using it as a short form for Ultimate Bet?

[NickM]

What the heck? They changed the redirects back to ub.com > ultimatebet.com...

Wasn't ultimatebet.com redirecting to ub.com when they first made the announcement?

[Josh]

Unless I am mistaken they were using ub.com for a little bit but are now redirecting it to their old domain. I wish they'd use ub.com.

[MJ]

Been back to the normal name for a couple weeks now, but UB.net is live.

[KevinMcC]

So do you know if their plans are to eventually use UB.com and UB.net?

[MJ]

Not a clue, seems bassackwards to me just pick one and stick with it (i prefer ub.com)

[Aidan]

So do you know if their plans are to eventually use UB.com and UB.net?

I actually wondered the same thing today. Every second commercial (in Canada) on TSN and Sportsnet seems to be a Full Tilt, Pokerstars or UB. And during the UB ones they mention nothing about UltimateBet.com...so it appears that way.