Domain Appraisal Pls

[KevinMcC]

Yeah I have one site with a date in it but have decided not to do too much with it. I know of one sporting site that has a year in it that will do VERY good, but it would be best to try and buy a general domain like maybe "BetonEuroCup" and then every time that event rolls around you will be receiving traffic (year after year..).

And better yet, like Ramchip said, build out a general football betting website and target those terms within the site.

[Spry]

It's not always better to build out a general site. It depends on your goals and personally I like getting down to a nice niche level. I mean a march madness site is a great example of a good niche... I mean why not betoncollegebasketball.com instead... or even betonbasketball.com, or betonsports.com or betoneverything.com

Define a niche and go after it. If you find great profit in that niche then consider building a bigger site that covers other related niches... everything that the current site doesn't... and then from your big site just link to your niche site when you are talking about what the niche site covers.

as for the specific domains with the years in them. I would avoid them when possible and find a different domain to build. But realistically you could just change your title on the home page to the following year and still rank for it pretty well, even if your domain says 2012 just say in your title/meta desc that you are now talking about the world cup in 2014 or whatever but I would only do that in the event that I had already built a site out like the winter olympics one.

[gooderpoker]

Let's put in in a context that everyone can relate too. Let's say I registered WinterOlympics2014.com. That gives me 4 years of "prep work" to build traffic to it, etc. I'll probably start making some money in 2013 with it, and will probably stop making money in late 2014. What will the value of this domain in... say 2016? Probably not much. So basically, I consider it a higher risk investment. It requires a lot of work to build up, there's potential (emphasis on "potential") for making a shit load of $$$ for a short term (everyone loves Olympic crap!), and then it dies.

Now, had I registered the same domain without a date (WinterOlympics.com), that domain would never loose it's value because of a timestamp.

My opinion is that the only "dated" domains that retain values are those from significant historical events. If I own WWII1945.com (available btw), or something like that, I can see a permanent market. There's a legion of WWII fanatics interested in the topic.

Who's going to care about betoneuro 2012 3 years later? It will be long forgotten. There's no long term potential.

I totaly agree with that, and Im not buying anything 2012 we may not even be alive to have use of it

[KevinMcC]

Define a niche and go after it. If you find great profit in that niche then consider building a bigger site that covers other related niches... everything that the current site doesn't... and then from your big site just link to your niche site when you are talking about what the niche site covers.

That's pretty much my game plan these days... working on small niches, but also building up a big site, which I can link out to my smaller sites from.

[ai2490]

theres nothing wrong with doing what your doing. pick the best of the euro2012 domains, build up a nice site and get some traffic towards the end of this year. Then, hit and run!!

sure the site will have little/no value afterwards but you will still have picked up a decent number of signs up who will be tagged to you for life.

[addz123]

theres nothing wrong with doing what your doing. pick the best of the euro2012 domains, build up a nice site and get some traffic towards the end of this year. Then, hit and run!!

sure the site will have little/no value afterwards but you will still have picked up a decent number of signs up who will be tagged to you for life.

I'm going slightly off-topic, but I think the thread needs adressing.

I disagree with all of you, MPC Kev etc..

Number 1, the euros are a massive massive event. They only happen every 4 yrs, so in my opinion there is no sense in building a plain euro site with no date, because it will only be used once every 4 yrs anyway - that's a long time to justify building an allround site.

Number 2, this competition is called euro 2012. It's different to the world cup imo, because that brand name speaks for itself. People will be more likely to search for euro2012 then euros because that has connotations with the currecny etc. hence, the date in url is important.

Number3, the euros isn't just a 2week event etc like the winter olympics kev. it spans from sept2010 to July 2012 (that's two years of action). Hence, you should ask yourself does it make sense to build a site focused on a 2year period of betting, not just a "single" event such as March Madness of Winter olympics.

Number 4, I agree with what you've all said. But you definately overestimate the value of having broad site to focus on specific events.

@Mackey, good luck man. Maybe we can see your results this summer, and then decide the value of a date in url. You might change your mind.

PS 4got to mention, i wanted to sell this domain. My question for appraisal was to sell, not to develop myself.

[CoolDog]

Good advice. This is what I do. I started off building "general" sites and they didn't do very well. Niche sites do much better, at least with my experience.

It's not always better to build out a general site. It depends on your goals and personally I like getting down to a nice niche level. I mean a march madness site is a great example of a good niche... I mean why not betoncollegebasketball.com instead... or even betonbasketball.com, or betonsports.com or betoneverything.com

Define a niche and go after it. If you find great profit in that niche then consider building a bigger site that covers other related niches... everything that the current site doesn't... and then from your big site just link to your niche site when you are talking about what the niche site covers.

[ramchip]

I think those that knock a branded site with authority do so because they have never built such a site so they have no idea what rewards they can reap. To build such a site you need thousands of pages with quality content. Most try to build an authority site then give up when they have lets say a hundred pages which is simply not enough.

Google has changed with authority sites having more power than ever before!

Google is no longer keen on affiliate sites although I will agree that there is a place for some sites using keyword domains but IMO these will never have the power of authority sites.

Don't though take my word for this, watch the Bob Rains video interview.

http://www.pokeraffiliatelistings.co...interview.html

Build a brand and build it big ASAP!

It may seem daunting building a site with thousands of pages but if an old git like me can do it then anybody can IF you put the hours in.

[ramchip]

This is a great video!

[CoolDog]

I am certainly not knocking branded sites as I think there's more than one way of doing things.

For small affiliates, Ideally one should have a branded authority site along with many niche sites. Branded sites are excellent for long term gains and niche sites can be made quickly and earn revenue more quickly than large branded sites. Use the revenue from niche sites to fund your larger site!

Of course if you have lots of money and a staff then you can pretty much do anything you want to do.

I think those that knock a branded site with authority do so because they have never built such a site so they have no idea what rewards they can reap. To build such a site you need thousands of pages with quality content. Most try to build an authority site then give up when they have lets say a hundred pages which is simply not enough.

Google has changed with authority sites having more power than ever before!

Google is no longer keen on affiliate sites although I will agree that there is a place for some sites using keyword domains but IMO these will never have the power of authority sites.

Don't though take my word for this, watch the Bob Rains video interview.

http://www.pokeraffiliatelistings.co...interview.html

Build a brand and build it big ASAP!

It may seem daunting building a site with thousands of pages but if an old git like me can do it then anybody can IF you put the hours in.