TV networks becoming affiliates?

[addz123]

I found it quite strange the other day, when I realised ITV (Major UK TV network) were including a signup code when promoting william hill betting during advert break. I saw ITV doing the same thing for a differnt betting site, though i can't remember who

Makes perfect sense, but still weird! Maybe there's the possbility of a normal affiliate engaging in this kind of offline marketing?

For example, if I were rich, I could pay to have those massive banners and advertising around my city for poker with my bonus code? and banners on buses etc.

Just goes to show the whole affiliate industry has begun to spill over into mainstream TV, and people taking it much more seriously.

[Lenny]

Think there just buying advertising time, the code is there so they see the return on the investment.

They figure half the people who signup from the commercial will use the code so they can get a rough count on how much its worth to them.

[Greg]

Compared to most channels in other countries, it's a little easier to get a cable station in the UK; especially on Sky. I'm sure some of you guys remember back in the day when PokerHeaven used their Channel (The Poker Channel) to build their brand. They sold advertising to competitors but it was still very focused on PH. I remember them having a program that showed an online tournament with commentary; had the be the most boring program ever made lol.

This is very, very popular in bingo right now. Most major British tabloid papers have their own bingo rooms now. If they can find programming, sell some ad space and justify the costs then using TV to 'brand' a new room is a decent marketing move. Thanks for the post, we might hit this some tonight on the Radio Show.