Thinking of changing to CPA - Thoughts?

[Rinor]

Hey guys,

Well, my site is doing well, got up on Alexa, have a nice PR and finally had our

first real money depositor.

The thing is, I suspect he lost all his deposit too soon and now I don't see him

playing anymore. Needless to say his rake was...well...not much if anything

and if I were on a CPA plan, I would have already received on him around $60,

$70 or more.

This made me think that once the site gets bigger and better, maybe it's best

to change my affiliate plans to CPA instead of REV. I know this discussion

was here before in the forum, but I would love to hear your thoughts and

advice on this matter.

So which is best these days guys? CPA or REV?


Thank you all...

Nir.

[kushmoney]

If you need the money now then a CPA deal is best.

If you don't need the money then a rev share deal may be best for long term.

[pokerprop]

For casino either or, weigh benefits of each.
For poker I'd say take the CPA for now, things are changing a lot and i don't expect many affiliate programs (the kind we've been spoiled with) to be around in the future.

[Planet Mark]

Hey Rinor

There are good arguments for both models, often specific to the rooms, so you could also consider a 'mix and match' approach rather than going completely in one direction or another. I have a mix of CPAs / MGR / Rakeback and Hybrids over my network and tweak the mix now and again as required.

Bear in mind that your lowest rakers will often not make the CPA criteria, and that your highest rakers will eventually discover rakeback and move sites and / or trackers anyway!

Mark

[DealerDan]

CPA or rev share depends on so many factors, like the players that you are bringing in, the content that converts them and the rooms that you are sending them to.

I would say that questioning whether to switch to CPA or not based on one player is crazy. Focus on bringing more players in, get yourself a nice sample size based on where the players come from, what is converting them, and then how much rake they are producing, as well as what rooms they are playing at. Once you do that, you'll be able to determine what model is better based on the converting content.

[Spry]

If i were starting over today I would take CPA all day at poker sites. Casino/sportsbook sites i'd be tempted to go rev still.

[CasinoKev]

These days, I'm in favor of a good mix like Mark said.

I'd go CPA on rooms that only offer poker (Stars & Tilt) and smaller brands.

I'd go Rev on rooms that offer various gambling like casino games and sports betting (Party & Sportsbook)

If you do casinos I would also try to negotiate a good CPA deal on some and Rev on more established brands.

[Rinor]

Thank you very much for your ideas guys, I hope I do get more depositors

and finally see some money here, and decide CPA or REV...

More comments are welcomed.


Have a great day all.

Nir.

[Jeremy]

If i were starting over today I would take CPA all day at poker sites. Casino/sportsbook sites i'd be tempted to go rev still.

I agree with Spry here. Sportsbooks and Casino's I am all about rev share, and even for poker rooms where you can offer rakeback that convert and retain well. For smaller rooms though, the chance that a player will deposit once or twice and leave is just to large to justify taking MGR out of the gate.

You really have to look at each room individually and what they offer, as well as how they retain their players. Long term, if players are loyal, nobody will disagree that revenue share is exponentially more profitable. Yet at the same time, if the room has an "if we build it they will come" attitude, you may as well go with CPA and hope your players meet their CPA requirement.

The one thing I will say though is that if you are a non-rakeback affiliate, and promoting traditional rev share trackers at rooms that have rakeback; At some point, these loyal players will leave your tracker to get rakeback. It's just a math game of how much they will rake with you versus a CPA before they leave.

[Lenny]

Knowing what i know now, if i was to start ovr heres how it would go.

Cpa for stand alone poker rooms, meaning they dont have a casino attached to them.

Rev share all the way for casinos or poker rooms with a casino or sportsbook attached to them.