Bwin & PartyGaming Merger

[Jeremy]

Looks like this is indeed going to happen.

Bwin, PartyGaming to merge in summer - report | Reuters

[pokerprop]

Ongame Network finished soon too?

[actyper]

Ongame had the worst software upgrade ever. Good news if it happens.

[MJ]

That's going to be a freakin powerhouse of a brand, does anything even compare?

Does anyone know if Bwin + Party merger actually means Ongame + Party merger?

[Newjabber]

Emagine this... party merges with ongame and becomes US friendly ..

[Mr-AJ]

I think that only the networks merge and they hopefully use Party software for the new network. And then you can only hope that they find a way to conquer the US market again. This would be awesome!

[pokerprop]

I would be quite surprised if there is a network merger. Perhaps some larger brands on Party network. But not one that is a pure Party/Ongame merger.

One things for sure is Party and Bwin have never been shy about isolating their partners so I'm sure they'll do whats best for the bottom line not caring a lot about a small "industry PR hit" that their end clients don't care about.

[addz123]

I've not had enough experience/knowledge in this industry. But I though mergers very very bad for affiliates because they lose their players?

I'm happy for a big merge btw, I just dont understand exactly what happens to the players.

[BreezeBG]

Epic merge

[321]

Some good market consolidation here, especially if the bwin patchwork network is replaced with the single Party Poker brand. Will Playtech and 888 see the necessity of a similar move now?